Walk Production Blog
Editor’s Pick

Retail Branding: The Whys and Hows of Retail Branding
Retail branding is the process of creating an integrated marketing campaign that defines and establishes an identity for a retail business. It encompasses the development of a logo, visual identity, products or services, message, advertising campaigns, and other...
Latest Articles
8 Corporate Identity Elements You Need To Know About
Corporate identity, defined in simple terms, is what makes the company different from the other competitors in the public eye. However, it also...
Brand Activation: What is It and Why Should You Know About It
Have you ever stopped to think about what makes a brand successful? There are many factors, but one of the most important is brand activation. ...
Website Migration: How to Move Your Website to a New Host in Malaysia
A website is vital for every Malaysian business in today's digital world. It's your digital storefront, where customers can learn about your...
Branding
Editor’s Pick

Online Branding: The Top 5 Examples in Malaysia That Excel
Every practice of online branding starts with a brand objective. As there are multiple brand objectives, each online branding strategy will differ. However, online branding, in general terms, has a similar definition as digital branding. It is the practice of...
Everything about branding
Branding Portfolio: 5 Tips for You to Design Your Perfect Branding Portfolio
What comes to your mind when you hear of Milo? The logo, the colour green, the Malaysian athlete on the packaging, or its emotional advertisement?...
Brand Objective: Its Different Types and How to Develop One for Your Brand
Brand objectives provide a target for a brand to strive towards and help guide decisions throughout its life cycle. Companies use brand objectives...
Brand Identity: The Importance & Guides to Creating One
Brand identity is the visual and conceptual representation of a brand's core message and values. It reflects the brand’s personality and considers...
Digital
Editor’s Pick

Website Migration: How to Move Your Website to a New Host in Malaysia
A website is vital for every Malaysian business in today's digital world. It's your digital storefront, where customers can learn about your products and services, make purchases, and connect with your brand. But what if you need to transfer your website to a...
Everything about digital
Sales Funnel Strategy For Malaysian Business Owner
“How do we gain more purchasing customers?” is a top concern for any growing business owner. Unknown to many, an effective sales funnel...
Top 5 Digital Marketing Objectives For Businesses in Malaysia
The 21st century provides a look into how far technology has come until this day. Digitalisation is now a huge part of everyone’s life, to the point...
Social Media Disadvantages: 6 Disadvantages Every Business Owner Should Be Wary Of
Many Malaysian businesses and brands have jumped on the bandwagon in social media marketing. However, the social media disadvantages are still...
Content
Editor’s Pick

What is B2B Marketing? The Ultimate Guide for Beginners in Malaysia
Introduction to B2B Marketing Definition of B2B Marketing B2B Marketing is the marketing strategy of products and services to other businesses or organizations to meet their needs. According to HubSpot, “any company that sells products or services to other businesses...
Everything about content
What is B2B Marketing? The Ultimate Guide for Beginners in Malaysia
Introduction to B2B Marketing Definition of B2B Marketing B2B Marketing is the marketing strategy of products and services to other businesses or...
Writing a Call to Action that Actually Works
Do you want to increase the number of people who sign up for your newsletter? Perhaps you might want to persuade your readers to make a purchase? Or...
Top 9 Tips to Prepare Property Award Submission in Malaysia
Calling all real estate moguls! This is the big time. The Asia Pacific Property Award is one of the most prestigious events in the property realm,...
Other Blogs
Brand Identity: The Importance & Guides to Creating One
Brand identity is the visual and conceptual representation of a brand's core message and values. It reflects the brand’s personality and considers its history, purpose, and target audience. A brand identity can be made up of many elements, such as logos, colours,...
Brand Reputation: What Every Brand Should Know About
What is Brand Reputation? Brand reputation is a brand's overall standing in the public eye based on how customers and stakeholders perceive it. It’s an intangible asset that can significantly impact brand success. Brand reputation is built over time through...
Brand Tone of Voice: Things to Consider When Defining Your Tone of Voice
Let’s be honest. You would rather receive an advertisement from a fun brand such as Foodpanda than a more authoritative brand such as Public Bank. The difference lies in their brand tone of voice. Understanding the brand tone of voice is key to effective brand...
The Inevitability of Personal Branding: Guidelines for Creating One
Have you ever wondered how the incredibly reputable Malaysian actress, Michelle Yeoh, becomes so successful on a global scale? Aside from her impeccable acting skills, her personal branding effort is equally impressive. The combination of both made her stand out among...
Service Branding: Its Significance For Your Business
There are many different aspects to branding that businesses need to keep in mind. One important, but often overlooked, aspect of branding is service branding. Service branding is key to creating a strong and consistent brand image for your business. It...
Cultural Branding: What Is It & Its Importance To Your Business
The business world is always evolving and adapting to changes in the marketplace. One of the most recent, significant trends is cultural branding. It has become an essential tool to reach and connect with consumers. But what exactly is cultural branding,...
Rebranding Checklist: 10 Must-Have Items for Rebranding
Do you know the former name of the well-known Malaysian minimarket chain 99 Speedmart? Before its massive growth across Malaysia, 99 Speedmart was once known as Pasar Mini 99. It was only in 2000 that the chain was rebranded as 99 Speedmart to achieve the expansion...
Top 6 Offline Branding Strategies That Are Still Relevant
Everybody has now turned to digital branding. Most business has transitioned into the digital sphere since the inevitable effect caused by the launch of World Wide Web 2.0. Branding activities are no exception. However, as potent as online branding is, offline...
Brand Name: Why Is Brand Name Important?
The brand name is one of the most important aspects of any business. It is how customers will remember and recognise your company. Developing a brand name that accurately represents your company's culture and values is essential. This can be difficult, but...
Brand Story 101: What Is It and How to Craft One for Your Brand
What is it? A brand story is defined as the narrative that communicates a brand's identity, values, and purpose. It includes a brand's history, mission statement, promise, customer stories, and experiences that define it. While design elements like logos, colours, and...
What Is Website Traffic: Why Is It Important For Businesses
Owning a website is a staple for any business owner, especially during the modern age. But are you paying attention to website traffic? Establishing a website is every business and brand’s best friend in connecting with consumers. Owning a website allows greater...
Small Business Ideas Malaysia: Ideas For Inspired Entrepreneurs
Are you interested in starting a small local business, but you’re lacking inspiration? Don’t fret because there are almost endless amounts of small business ideas! Newsflash, they’re incredibly doable in Malaysia too! The COVID-19 pandemic has been a significant...

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