Walk Production Blog
Editor’s Pick
Small Business Ideas Malaysia: Ideas For Inspired Entrepreneurs
Are you interested in starting a small local business, but you’re lacking inspiration? Don’t fret because there are almost endless amounts of small business ideas! Newsflash, they’re incredibly doable in Malaysia too! The COVID-19 pandemic has been a significant...
Latest Articles
Content Pillars: 3 Pillars That Every Business Owner Should Know
What are content pillars? Content pillars are pillars that support the weight of a building, except that building is your brand. After all,...
What is Traditional Media: The Reality of Marketing
What is traditional media? Traditional media is the use of old mass communication mediums such as news outlets and radio stations. The umbrella of...
Sales Funnel Strategy For Malaysian Business Owner
“How do we gain more purchasing customers?” is a top concern for any growing business owner. Unknown to many, an effective sales funnel...
Branding
Editor’s Pick
What is Customer Value?
Consumers will only purchase when they believe the goods or services are worth the price. In business terms, this is what we call customer value. What is Customer Value? Customer value measures a product or service’s worth in comparison to the effort put into...
Everything about branding
Top 8 Social Media Branding Strategies For Malaysia’s SMEs
Social media branding has become necessary in a modern world dominated by technology. It is a staple, especially for local brands that wants...
Top 3 Minimalist Branding Designs Examples
Minimalist branding is the simplification of a design, as they use simple shapes, colour palettes as well as fonts. While it can look plain, it can...
What Are Brand Guidelines?
Brand guidelines are also referred to as brand style guides, and it is a composition of building blocks that create a brand’s overall...
Digital
Editor’s Pick
Instagram Aesthetic: Why Does It Matter For Your Brand
What is an Instagram aesthetic? Unknown to many business owners, mere subtleties such as an Instagram profile layout plays importance in online marketing. The presence of social media has expanded the constructs of branding and identity, especially with the...
Everything about digital
Social Media Disadvantages: 6 Disadvantages Every Business Owner Should Be Wary Of
Many Malaysian businesses and brands have jumped on the bandwagon in social media marketing. However, the social media disadvantages are still...
B2B Marketing vs B2C Marketing: Introducing The Differences
The average business owner is well-acquainted with the B2B and B2C models. But how many business owners are aware of the dissimilar B2B and B2C...
5 Email Marketing Strategies for Malaysia’s Business Owners
While the term might not be familiar to many, email marketing is a marketing strategy utilised by many businesses internationally. If you own an...
Content
Editor’s Pick
What is B2B Marketing? The Ultimate Guide for Beginners in Malaysia
Introduction to B2B Marketing Definition of B2B Marketing B2B Marketing is the marketing strategy of products and services to other businesses or organizations to meet their needs. According to HubSpot, “any company that sells products or services to other businesses...
Everything about content
What is B2B Marketing? The Ultimate Guide for Beginners in Malaysia
Introduction to B2B Marketing Definition of B2B Marketing B2B Marketing is the marketing strategy of products and services to other businesses or...
Writing a Call to Action that Actually Works
Do you want to increase the number of people who sign up for your newsletter? Perhaps you might want to persuade your readers to make a purchase? Or...
Top 9 Tips to Prepare Property Award Submission in Malaysia
Calling all real estate moguls! This is the big time. The Asia Pacific Property Award is one of the most prestigious events in the property realm,...
Other Blogs
Copywriting For Business: 3 Examples of Effective Copywriting
Copywriting is undoubtedly an important part of advertising and marketing. With a good copy, businesses can foresee high turnover for long-lasting periods. The copywriter plays a pivotal role in embodying the company’s story in words. Hence, copywriting...
5 Email Marketing Strategies for Malaysia’s Business Owners
While the term might not be familiar to many, email marketing is a marketing strategy utilised by many businesses internationally. If you own an email account, you may already be involved in a business’s email marketing strategy. Email marketing is convenient for...
How To Create A Landing Page: An Easy Guide
If Internet browsing is your hobby, you would notice that you may be redirected to a specific page with little navigation. That is called a landing page. It is used as a marketing collateral in businesses. What is a Landing Page? A landing page is described as a...
Reach vs Impressions: What Is The Difference?
Social media metrics are one of the best tools for analyzing the performance of any brand. However, have you ever wondered about the difference between reach vs impressions? Everyone knows that reach and impressions are among the most important statistics in social...
Social Media Advantages: 6 Ways Social Media Can Benefit Your Brand
Many brands jumped the bandwagon to create social media accounts. However, many Malaysian businesses are still indecisive despite the numerous social media advantages. Some brands may even underestimate the benefits that social media can bring. Although some...
Earned Media: A Detailed Introduction for Malaysian Brands
Do you know what’s earned media as a brand owner? What is earned media anyway? If you’re a marketer, you would have a clear idea that media can be split into three categories: paid media, owned media, and earned media. In fact, knowledge of the three media is...
eCommerce Website Examples: A 5-Minute Read For Malaysian Companies
Do you know that the eCommerce industry is one of the most popular markets in Malaysia? That’s right, Malaysian eCommerce only goes stronger each year while struggling business owners remain clueless about eCommerce Website examples that work. In fact, the...
Niche Marketing: For The Starting Brand Owner In Malaysia
Have you heard about niche marketing? Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. Niche marketing exists, so you don’t have to be a “jack of all trades, master of none” when you can be the...
Top 4 Types of Marketing Collateral In Malaysia
Have you received any promotional flyers while walking around the city? That is what we call marketing collateral. Marketing collateral refers to any media material used to promote a company’s products or services. This includes both print and digital...
Branding Consistency: Why Brand Consistency Is Important?
There are many brand owners in Malaysia, but few understand the importance of good branding consistency. Are you informed about branding consistency? Branding consistency is described as a consistent pattern of expression. Have you ever withdrawn from a business due...
Top 8 Social Media Branding Strategies For Malaysia’s SMEs
Social media branding has become necessary in a modern world dominated by technology. It is a staple, especially for local brands that wants to compete with any international brand in the market. However, too many local brands only engage with social media out...
Top 3 Minimalist Branding Designs Examples
Minimalist branding is the simplification of a design, as they use simple shapes, colour palettes as well as fonts. While it can look plain, it can also provide a sleek image to the brand. It is a trend that is loved by many people as it is pleasant-looking, simple...
Walk Production is a full-service creative agency based in Kuala Lumpur and Selangor. Our experience in strategy, branding, copywriting, website development, SEO and content marketing translates directly to increasing your bottom line.
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