Walk Production Blog

Brand identity is the visual and conceptual representation of a brand's core message and values. It reflects the brand’s personality and considers its history, purpose, and target audience. A brand identity can be made up of many elements, such as logos, colours,...

What is Brand Reputation? Brand reputation is a brand's overall standing in the public eye based on how customers and stakeholders perceive it.  It’s an intangible asset that can significantly impact brand success. Brand reputation is built over time through...

Let’s be honest. You would rather receive an advertisement from a fun brand such as Foodpanda than a more authoritative brand such as Public Bank. The difference lies in their brand tone of voice. Understanding the brand tone of voice is key to effective brand...

Have you ever wondered how the incredibly reputable Malaysian actress, Michelle Yeoh, becomes so successful on a global scale? Aside from her impeccable acting skills, her personal branding effort is equally impressive. The combination of both made her stand out among...

Do you know the former name of the well-known Malaysian minimarket chain 99 Speedmart? Before its massive growth across Malaysia, 99 Speedmart was once known as Pasar Mini 99. It was only in 2000 that the chain was rebranded as 99 Speedmart to achieve the expansion...

Everybody has now turned to digital branding. Most business has transitioned into the digital sphere since the inevitable effect caused by the launch of World Wide Web 2.0. Branding activities are no exception. However, as potent as online branding is, offline...

The brand name is one of the most important aspects of any business.  It is how customers will remember and recognise your company. Developing a brand name that accurately represents your company's culture and values is essential.  This can be difficult, but...

What is it? A brand story is defined as the narrative that communicates a brand's identity, values, and purpose. It includes a brand's history, mission statement, promise, customer stories, and experiences that define it. While design elements like logos, colours, and...