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Retail Branding: The Whys and Hows of Retail Branding

Retail Branding: The Whys and Hows of Retail Branding

Retail branding is the process of creating an integrated marketing campaign that defines and establishes an identity for a retail business. It encompasses the development of a logo, visual identity, products or services, message, advertising campaigns, and other...

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Brand Identity: The Importance & Guides to Creating One

Brand Identity: The Importance & Guides to Creating One

Brand identity is the visual and conceptual representation of a brand's core message and values. It reflects the brand’s personality and considers its history, purpose, and target audience. A brand identity can be made up of many elements, such as logos, colours,...

Brand Reputation: What Every Brand Should Know About

Brand Reputation: What Every Brand Should Know About

What is Brand Reputation? Brand reputation is a brand's overall standing in the public eye based on how customers and stakeholders perceive it.  It’s an intangible asset that can significantly impact brand success. Brand reputation is built over time through...

Rebranding Checklist: 10 Must-Have Items for Rebranding

Rebranding Checklist: 10 Must-Have Items for Rebranding

Do you know the former name of the well-known Malaysian minimarket chain 99 Speedmart? Before its massive growth across Malaysia, 99 Speedmart was once known as Pasar Mini 99. It was only in 2000 that the chain was rebranded as 99 Speedmart to achieve the expansion...

Top 6 Offline Branding Strategies That Are Still Relevant

Top 6 Offline Branding Strategies That Are Still Relevant

Everybody has now turned to digital branding. Most business has transitioned into the digital sphere since the inevitable effect caused by the launch of World Wide Web 2.0. Branding activities are no exception. However, as potent as online branding is, offline...

Brand Name: Why Is Brand Name Important?

Brand Name: Why Is Brand Name Important?

The brand name is one of the most important aspects of any business.  It is how customers will remember and recognise your company. Developing a brand name that accurately represents your company's culture and values is essential.  This can be difficult, but...

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