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What is Customer Value?

What is Customer Value?

Consumers will only purchase when they believe the goods or services are worth the price. In business terms, this is what we call customer value. What is Customer Value? Customer value measures a product or service’s worth in comparison to the effort put into...

Everything about branding

What Are Brand Guidelines?

Brand guidelines are also referred to as brand style guides, and it is a composition of building blocks that create a brand’s overall...

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How To Create A Landing Page: An Easy Guide

How To Create A Landing Page: An Easy Guide

If Internet browsing is your hobby, you would notice that you may be redirected to a specific page with little navigation. That is called a landing page. It is used as a marketing collateral in businesses.  What is a Landing Page? A landing page is described as a...

Niche Marketing: For The Starting Brand Owner In Malaysia

Niche Marketing: For The Starting Brand Owner In Malaysia

Have you heard about niche marketing?  Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. Niche marketing exists, so you don’t have to be a “jack of all trades, master of none” when you can be the...

Top 3 Minimalist Branding Designs Examples

Top 3 Minimalist Branding Designs Examples

Minimalist branding is the simplification of a design, as they use simple shapes, colour palettes as well as fonts. While it can look plain, it can also provide a sleek image to the brand. It is a trend that is loved by many people as it is pleasant-looking, simple...

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