The right digital tools for your business will see your business firing on all cylinders. But a new report has found that the majority of small businesses in Malaysia are dismissive or tentative about using digital technologies in their business.
In fact, the majority of micro, small and medium businesses don’t value digital tools, despite the conveniences and revenue benefits they offer.
Some reports found that businesses also lack the know-how to use digital marketing effectively. This is unfortunate as integrating technology in their business could boost yearly revenue and save hours of effort per week.
So, what’s stopping your business from taking advantage of the digital revolution?
If you’re looking for more reasons to get digital savvy, consider these great ways that other small businesses bring digital-thinking into the fold.
GET A USER-FRIENDLY WEBSITE
A company website that’s easy to navigate was critical when bold furniture and homewares retailer, Chia set out to update its website. “We knew that we needed to be really easy for customers to come to our site and easily find what they’re looking for,” founder Chia says.
Even for a corporate website or a simple landing page, it has to be desktop, tablet and mobile-friendly. Otherwise, your potential clients will find your website confusing and leave your site. An outdated and unresponsive website not only cause business owners to lose potential clients, but to develop a bad image as well.
CASE STUDY: Malaysia leading HVLS Fans supplier, Fantastic Fans utilized SEO marketing and a well-designed website to generated new leads. Potential clients able to find Fantastic Fans website when they search keywords like “HVLS Fan Malaysia“, “Giant Fan Malaysia“, “Big Ceiling Fan” or similar phrase in Google Search Engine.
UTILISE SOCIAL MEDIA
Social media marketing has enabled small-medium businesses to put forth products and services to the world.
More customers stem from Instagram and Facebook, creating a domino-effect, which allows small-medium businesses in Malaysia to promote their brand and connect with a bigger audience.
To integrate internal processes, business owners can either manage their social media presence themselves or engage an affordable digital marketing agency to help them. Social media not only helps a business to raise awareness, but also brings in new leads for your business. A landing page is another great tool for you to capture potential leads and client contact information for you to follow-up on enquiries.
The ability to connect with customers through social media hasn’t been possible until now – showcasing how digital tools are advancing and being further leveraged to benefit consumers
BRING IT TO CLOUDS
Being able to remotely access your business and operations wherever and whenever completely transform your business. Business owners can access their online store portal, email and WhatsApp from their cloud making it easier to run the business on the go.
Internet and connectivity has altered entrepreneurship as they can now work and access their business operations from anywhere in the world. Not to mention, managing an online business means that you’re doing twice the amount of business as you have larger reach of customers.
AUTOMATE WHERE YOU CAN
Automating back-end business functions helped speed up business processes and improve efficiency for online retail site.
There are lots of digital tools and apps on the market, so look for opportunities to trial solutions before you buy. This can be a great way to get a feel for whether it’s the right tool for you.
Automating functions can help to improve your processes and give you the chance to see whether they’re scalable and work well with other technology within your business.
GROW YOUR BUSINESS WITH DATA
Companies are leveraging data-driven insights and customer segmentation to send targeted email communications, which has bolstered revenues. Unlocking data within your business can enable you to do targetted marketing like never before.
CONTENT IS KING
When you want to succeed as a small business owner in Malaysia, engaging a good copywriting service can make a huge difference in your business, especially in the digital world.
Content marketing is the new way to promote your business online. For instance, blogs, social media posts, long-form content like ebooks, prospecting emails, and the text on your website are all examples of content marketing.
When done effectively, content writing can impact your business in a significant way especially in the digital world.