by Editorial Staff | Oct 1, 2022 | Digital Marketing
The 21st century has truly revolutionised the marketing world, especially with the emergence and advancement of digitalisation. As technology progresses with each passing day, so does our reliance on it for business success — this is where digital marketing comes in!...
by Editorial Staff | Sep 18, 2022 | Digital Marketing
Many Malaysian businesses and brands have jumped on the social media marketing bandwagon. However, the social media disadvantages are still unknown to most. Social media has revolutionised the way brands can market themselves and present themselves to the public. From...
by Editorial Staff | Sep 17, 2022 | Digital Marketing
Many business owners, including SMEs, are familiar with the B2B and B2C models. They, however, may not be aware of the distinct differences between 2 different marketing strategies. While each focuses on commercial transactions, they differ significantly in how...
by Editorial Staff | Aug 27, 2022 | Digital Marketing
While the term might not be familiar to many, email marketing is a marketing strategy utilised by many businesses internationally. If you own an email account, you may already be involved in a business’s email marketing strategy. Email marketing is convenient for...
by Editorial Staff | Aug 21, 2022 | Digital Marketing, Social Media Marketing
Social media metrics are one of the best tools for analyzing the performance of any brand. However, have you ever wondered about the difference between reach vs impressions? Everyone knows that reach and impressions are among the most important statistics in social...
by Editorial Staff | Aug 21, 2022 | Digital Marketing
Many brands jumped the bandwagon to create social media accounts. However, many Malaysian businesses are still indecisive despite the numerous social media advantages. Some brands may even underestimate the benefits that social media can bring. Although some...
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