What Is SEO?
SEO is the practice of improving the reach of a website and ranking on search engine results pages (SERPs) by optimising its online presence and content. Increased organic (non-paid) traffic from search engines like Google, Bing, or Yahoo is the main objective of SEO.
The field of search engine optimisation is ever-changing. To deliver the most accurate and up-to-date information, Google, for instance, frequently modifies the algorithm that determines when, which, and where certain links are ranked on Google’s SERPs.
The Art of Dynamic Ranking
Determining how to boost your website content to the top of Google’s search engine results pages (SERPs) when your target market looks for keywords related to the products or services you offer is crucial.
With millions of people coming online to publish content every other day, your business website will gradually be pushed down to the next page on Google.
You must be thinking, with billions of websites today, how is it possible for you to get a top spot on the world’s most famous search engine, Google?
Don’t get your tinsel in a tangle! We got you.
Start ranking well by first learning the trend of Google tweak rankings. Given that Google takes over 200 ranking factors into account when determining who ranks first, it is easier said than done. We have narrowed down the number leaving you with only several Google ranking factors that matter!
Google Ranking Factors That You Should Look Into
Website owners could be tempted to optimise for every ranking aspect to get higher ranks.
From Google’s standpoint, though, perfection is needed. Therefore, be sure to give different ranking factors a go and see which benefits your publication greatly.
In no particular order, below are lists of Google ranking factors that will help your publication reach more targeted consumers.
1. Navigability on Mobile
Your website’s content must be accessible to mobile users because over half of all Internet traffic comes from mobile devices. Google has incorporated mobile usability into ranking for some years now.
You don’t need a mobile-first web design, but your website and its content must be adaptable and easy to browse through on any screen size.
Learn the fundamentals of web design and test your content on your mobile device to make sure it loads quickly, is clear and readable, and has all the buttons and links that a user would need (including those hidden within the text).
You can hire a consultant or web design company if you feel uncomfortable.
2. Link Building
Link Building is the second most important Google ranking factor after article quality. The quality of backlinks varies. Incoming links from other websites greatly influence Google’s ranking algorithm.
The link’s SEO value increases with the quality of the referring site. In fact, website links buried deep in the search results with fewer backlinks receive far less organic traffic.
3. Content Quality
Keeping the content you publish fresh and updated is an approach to improving its quality. Whether it was just written or adequately updated, Google prefers newer materials.
Search engines receive favourable ranking signals when you often update blogs and add fresh content.
If you cover subjects that involve current events or popular culture, content freshness is even more important. Google favours pages that offer the most recent information on such subjects.
4. Website Structure
In contrast to focusing only on a single piece of content, site-level ranking factors consider the whole state of your website.
Your blog articles and pages should be appropriately organised and structured as part of the content quality. Consumers will find it simpler to understand the information on your website and find solutions to their requirements and issues.
You should utilise numerous headings and subheadings to organise your thoughts and subjects to improve the structure and organisation of your articles.
Additionally, numbered and bulleted lists can make the material easier to read. If your keywords match a search query, Google may choose these lists and display them as highlighted snippets.
5. Local SEO Results
Google made a few significant changes to how product reviews appear in search results over 2021–2022, and some of the best practices for product reviews include:
- Allowing readers the opportunity to purchase from a range of sellers by providing links to the online business.
- To demonstrate that the review is sincere and represents actual knowledge, it should include audio, video, or any other links that convey how consumers feel about the product.
- Showing quantitatively how the product compares to others in terms of different performance measurements.
Aside from eliciting influential reviews on your products or services, Ensure that the information about your company in the company profile is accurate, complete, and interesting to increase the likelihood that consumers will find it in local search results.