It doesn’t matter how big or small your business is; you can never go wrong with having your own company website! As we are living in a digital world, it is only crucial to have a website so as not to miss out on any opportunities for your business.
If you’re wondering why owning a website is so important, that’s because it invites plenty of advantages; from extending your reach to a wider audience, maintain a strong online presence and establish credibility from your customers.
No doubt a website is essential. But the question is, what makes a good website? With that said, we hope this article will give you some ideas on what things to include in your company web design checklist.
With no time to waste, let’s get right into it!
10 Essential Things To Include in Your Company Web Design
1. A Strong Domain Name
Your web address name is one of the essential things to think about when constructing your company web design. A domain name is vital as it is like a brand. Plus, it should reflect your company’s brand name as well. An important note when it comes to choosing your web address name is to make it short and memorable.
Customers should easily make sense of your web address at first glance. Therefore, company owners could utilize keywords that are relevant to their business or target and avoid numbers and hyphens; as there are more chances for your prospects to get it wrong.
2. Clear Description of Who You Are
Visitors who browse your website must have a purpose or intention in mind. It could be to find out more about your products and services or to get an overall idea about who you are, and what your company does. With that said, they shouldn’t have to do thorough investigative work to know all these when they are on your website.
Hence, company owners’ web design should include their brand identity, name, a summary of their products or services and a section to share their company’s story or details. (Do note that we are not suggesting all of these should be included in one page, you can be creative in its arrangement!).
At first glance, your web design should let your visitors know that your website is what they are looking for; and grab their attention so they can stay on your website longer.
3. An Easy-to-Navigate Site Map
That brings us to our next point, and that is having an easy-to-navigate site map in your web design. It is also another vital thing to be included in any website! As mentioned, you may not want to put every information all at one web page.
Hence, you can navigate your visitors to other links for the information that they are looking for.
Your web designs should have clear navigation like an easily accessible toolbar to direct your users to important pages.
Another recommendation includes using dropdowns so that users can see every content available under every heading on the navigation menu. After all, you want to make it easy for your users to find out what they are looking for.
4. Company’s Contact Information
Your contact information is another essential aspect to include in your web design. Suppose a customer is interested in your products or wants to engage you for more information. However, with no proper platform to get in touch with you, they might take their business elsewhere because of the difficulty reaching you.
Hence, web design should provide several ways for customers to contact you. Some options to offer are email addresses, phone number, or even a standard contact form. It is also wise to include your contact information on every page of the website so that viewers can contact you easily.
The bottom line is to make it easy for your customers to engage you on their own terms, providing more than one option that is most convenient for them.
5. Engaging and Quality Content
Your website could be your customers’ first impression of you. Hence, you’d want to put in some effort in what content you publish to attract and keep them long enough on your website. These content can range from your company story, a description of your products and services, blogs, customer testimonials and more!
If you want to keep up with the quality of your website, company owners need to be up-to-date with their content writing. Not only that, but the content should also be engaging, relevant, and informative for the viewers. Not to mention, visually appealing and eye-catching as well!
With that, you can drive more traffic to your website and improve its search engine ranking.
6. Search Engine Optimization (SEO)
We can further explain how to help your website maintain a strong online presence by elaborating on Search Engine Optimization (SEO). SEO is a powerful tool to make your content known to the public, drive web traffic and increase your website visibility on search engines.
By applying SEO strategy in your content and web-design, your customers can find you better, and you can reach out to an even wider audience. You can utilize SEO in your website by employing the correct keywords throughout your content and headlines.
There are many other tactics and things to consider in SEO strategies such as links, page titles and URLs. However, you’ll most likely benefit from the help of creative agencies that offer SEO services.
7. A Call to Action
If you’re selling a product or service on your website, then show it! Make it clear what you are offering to your viewers. This call to action is usually on the first page, conveying what the company can do or provide for the customers visiting their site.
For example, these calls to action don’t necessarily involve you telling your customers to buy your products now. But it could also include wanting them to call for a free quote, sign up as a member, subscribe to your newsletters or even add products to their shopping cart!
Overall, business owners should bring to attention what they would want their customers to do.
8. Appealing Layout and Design
Nothing attracts online visitors than an appealing visual and layout. Every website should be clean with a well-crafted web design that is easy to navigate, attracts your viewers and draws attention to your content or product.
Having an appealing layout and design can give your audience a positive user experience and leaves a positive impact on your company’s image.
Maybe you’ve come across websites that make you feel hesitant; the all-over-the-place layouts accompanied with the use of wild colours, inconsistent fonts and advertisements are enough to make you question its legitimacy.
Hence, a good web design includes practical things like the correct use of the colour scheme, a clean layout, and neatly-arranged writings or content.
Overall, an ideal web design is not all about aesthetics, but it has a lot to do with simplicity, usability and navigation. After all, the content should be the focus, and not the over-the-top ‘decorations’ surrounding it.
9. Secure Hosting Platform
Let’s face it; anything we do online is susceptible to security issues such as hijacking and hacking. It can be costly to your business and your customers. Fortunately, you can look for a secure and trustworthy hosting company to keep your website up and running without having to worry about issues like these.
Your website must be hosted on a reliable server with stable connections. Secure web hosting can ensure that your site will always be monitored; just in case problems arise, and someone can be there to fix it.
Besides that, your data will be securely backed up, and you can keep up to date with security updates so that no hackers will exploit your vulnerability.
Hence, you can overcome security issues online and protect yourselves and your customers through a secure host.
10. Social Media Links
Having social media is as essential as having a website. Customers not only can engage with you through your site but by incorporating social media platforms, you are giving your viewers more options to communicate and keep up-to-date with you!
Hence, if you have Facebook, LinkedIn or an Instagram page, they are worth including in your website. Many plug-ins allow your viewers to visit and follow you on social media from the homepage of your website.
Plus, you can also utilize automation tools that automatically post your content on the website to your social media.
Why Is Web Design So Important?
We’ve covered a few essential aspects to include in your company web design. There may be some of you who are still wondering if you need a web design. After all, the thought of what to prepare and how to maintain a website feels overwhelming. However, a website design is of utmost importance and should not be taken lightly.
A well-designed website can work wonders for you and your company.
For example, well-crafted web designs can attract visitors to your site, thus leaving a good impression on prospective customers. When that happens, companies can take this opportunity to generate new leads and convert these visitors into buyers.
Plus, an appealing and effective web design can provide good user experience for your visitors in navigating your page with ease. With that, customers can find everything they want to know about your business through your website.
How Do I Produce A Web Design For My Company?
Building your company web design doesn’t have to be complicated. Before referring to this list of what to include in your company web design, it is essential to know the primary purpose of it. For example, is your website a place to share general information about your business, or as a direct platform for e-commerce?
As you build your website based on your purpose, don’t forget to test it before you publish it! You can also take it to social media or try and create a mobile-friendly version too!
If you’re not feeling too confident about your web design skills, fret not! You can always get some help from creative agencies like Walk Production. Why Walk Production, you may ask? Well, WP is a one-stop solution for all your web design and business needs!
If you’re curious and want to know more, engage with us here at Walk Production.