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Branding

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Everything about branding

What Are Brand Guidelines?

Brand guidelines are also referred to as brand style guides, and it is a composition of building blocks that create a brand’s overall...

Digital

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Everything about digital

Content

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Writing a Call to Action that Actually Works

Writing a Call to Action that Actually Works

Do you want to increase the number of people who sign up for your newsletter? Perhaps you might want to persuade your readers to make a purchase? Or how about watching your conversion rates skyrocket? Add this item to your shopping cart. Begin your free trial now. To...

Everything about content

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Top 3 Minimalist Branding Designs Examples

Top 3 Minimalist Branding Designs Examples

Minimalist branding is the simplification of a design, as they use simple shapes, colour palettes as well as fonts. While it can look plain, it can also provide a sleek image to the brand. It is a trend that is loved by many people as it is pleasant-looking, simple...

What Are Brand Guidelines?

What Are Brand Guidelines?

Brand guidelines are also referred to as brand style guides, and it is a composition of building blocks that create a brand’s overall appearance.  This unique composition includes elements such as the logo, colours, fronts, visuals, voice and tone, and many...

Top 5 Brand Awareness Strategies for Malaysia SMEs

Top 5 Brand Awareness Strategies for Malaysia SMEs

Have you realised that we tend to associate items with brands? These terms are described as proprietary eponym, and it is a huge sign that the brand has achieved the highest point of brand awareness. Maggi, for example, is the term that we used for instant noodles,...

Top 5 Branding Objectives That Malaysia SMEs Need To Know

Top 5 Branding Objectives That Malaysia SMEs Need To Know

First of all, let us understand the definition of branding objectives. If you are a business owner, it is no doubt that you have heard the word ‘branding’ before. While you might understand it as an essential part of your business, the main question still remains. Why...

Branding Strategies: 7 Tips for Your Business with Examples

Branding Strategies: 7 Tips for Your Business with Examples

Many businesses utilize branding strategies in order to build rapport and favorability within the market. After all, building a brand requires effort, as it mainly affects the performance of a business.  Business owners aspire for international recognition for their...

Employer Branding: 6 Strategies for Malaysia’s Companies

Employer Branding: 6 Strategies for Malaysia’s Companies

If you are a business owner, you surely have heard about corporate branding. But, have you heard of employer branding? Here is the perfect place to find out. Employer branding includes the market’s perceptions of the company as an employer. It is also what you offer...

Rebranding Benefits: How SMEs Benefit From Rebranding

Rebranding Benefits: How SMEs Benefit From Rebranding

Do you know that there are many rebranding benefits?  The complexities of successful rebranding entail many advantages despite the challenges!  Although the circumstances of a necessary rebranding are unpleasant, it is, unfortunately, a struggle that many...

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