Blog, Tips &amp; News In Malaysia

Undoubtedly, huge brands like Apple and Samsung have established a strong reputation. Not only that, they've also figured out how to display their products in unique and innovative ways. It can be said that a brand’s packaging design can significantly influence the...

Content Design: Focusing on What Users Really Want (and Need)

Copywriting

What is Content Design? Sarah Richards from Content Design London famously states: “Content design is answering a user's need in the best possible way for the user to consume it”. Writing, accessibility, and user experience are the fundamental trinity of content...

Web Developer vs Designer: What’s the Difference?

When reading the title, you might be thinking, “Aren’t web developers and web designers essentially the same thing?”. No worries, we get it. We got you. It’s easy for a layperson to get those two roles mixed up. After all, both professions deal with websites, utilise...

Brand Positioning: What it Really is and How to Create an Effective Strategy

Whether small or large, retail or B2B, branding is one of the most crucial aspects of every business. In today’s increasingly competitive marketplaces, having a strong brand strategy gives you a significant competitive advantage. But, exactly, what does "branding"...

Understanding the Notion of Marketing Mix: The 4Ps

You might often hear the saying that marketing is all about putting the right product in the right place, at the right price, at the right time. Sounds easy, right? You just need to simply develop a desired product for a specific target group, and cater the place,...

5 Tips that will Help Your Pamphlet Design Stand Out

Pamphlets are a great way to engage and educate any audience. When it comes to pamphlets, design is the heart of the matter. Your pamphlet design must be on point. A superb design will entice your readers to read what you have to say. Conversely, a design that isn't...

5 Reasons to Hire a Professional SEO Copywriter

Copywriting, SEO

Not all copywriters are the same. Back in the old days, all you had to do was locate someone good at writing and know how to utilise their marketing expertise. Undoubtedly, those abilities came in handy when writing print pieces such as brochures and advertisements....

WordPress SEO Strategy for Beginners

SEO, Web Design

Search Engine Optimisation (SEO) is a great strategy for website owners to drive traffic to their site. Not only that, but SEO is also often used to increase the website's visibility and ranking on search engine results pages. Every business owner with a website...

Landing Page Testing: What is the Best Way to Test your Landing Page?

What’s a Landing Page? In the digital marketing world, a landing page is where you “land” after you click on a link. It’s typically a standalone web page specifically created to receive and convert traffic from a marketing or advertising campaign. However, if you ask...

Cloud Hosting: 7 Reasons why Cloud Hosting is Important to Your SMEs Business

If you're an SME owner looking for a modern approach to handle your business needs, you're at the right place! In this article, we're going to talk about cloud hosting and why it is essential for your businesses. Today's rapid development of technology has provided...

Website Design Checklist: 10 Essential Things To Include in Your Company Web Design

It doesn't matter how big or small your business is; you can never go wrong with having your own company website! As we are living in a digital world, it is only crucial to have a website so as not to miss out on any opportunities for your business. If you're...

10 Compelling Reasons why Digital Transformation is Essential for Your Business Today

We’ve discussed digitalisation and why it’s a must for businesses to not only survive for posterity but to boom in today’s exceedingly saturated market. Now let’s talk about digital transformation. Digital transformation is more than the act of using digitised...

How Can SMEs Make Money Online in Malaysia During Hard Time?

Digital Marketing, SEO, Social Media Marketing

Small and medium enterprises (SMEs) are the spine of our economy, making up 98.5% of the business entities in Malaysia. Naturally, when disaster strikes, we are sent into an anxious frenzy, trying to keep up with the inimical onslaught. Since our current state endured...

The Next Big Things in Digital Marketing Trend

It doesn’t matter how big or small your business is, what type of industry you’re in or what products and services you offer. The question is: are you making use of digital marketing to reach your customers? If digital marketing is not on the top of your list, we hope...

Marketing Collateral Ideas: What are they and Why they Matter?

Can you imagine having to raise brand awareness solely through word-of-mouth? It would take forever to build your brand based on this unreliable technicality; which is why marketers, bless them, devised various types of assets called marketing collaterals to help...

Copywriter vs Content Writer: What’s the Difference?

Copywriting

Have you ever wondered what the difference between a copywriter and a content writer is? Maybe you're a business owner who needs some help creating content for your blogs or webpage. But who should you hire for the job? You may have heard about these terms before, or...

10 Classic Ways to Showcase Your Corporate Identity

Are you a company owner looking to start or expand your business to a larger scale? Well, this article is for you! From our previous articles, (you can check them out right here!), we’ve talked about a few fundamentals on growing your business---from brand-building,...

Corporate Design in 10 Unique Ways

In the long-winding journey of building a business, you’ve probably heard many recycled terms such as “brand recognition” and “differentiators.” But there’s one term that presides them all, the mother lode of opportunities—corporate design. Corporate design is...

Logo Psychology: Why Simple is The Best (with Examples)?

A logo is the first impression of a brand, and unlike meeting someone subsequently, your brand may not get that second chance. It’s what consumers see when they’re cruising the shelves stacked with dozens of other similar products. Your logo could be the deciding...

10 Tips to Create the Best Corporate Logo for Your Business

As we’ve emphasised before, a company’s branding is essential to its identity and success. That said, nothing holds a more forthright prominence than a brand’s corporate logo. It’s the first visual element that’s instantly recognisable to consumers; the cornerstone of...

10 World Famous Logo Sample and What You Can Learn From Them

Building a business or building a brand involves creating a logo that is instantly simple, instantly recognisable and hopefully, leaves a lasting impression in the minds of consumers. Symbols and logos are an efficient way to communicate information about your...

What does a Branding Agency do & Why you should hire one

Your brand is a meaningful symbol that carries promises in your delivery to customers; it’s your message to the world, your identity—it’s you. The notion of branding is a powerful one, one that you should exert to its fullest potential. With effective branding comes...

Rebranding Strategy: 5 Aspects to Evaluate Your Current Branding Strategy

From our previous articles, we’ve covered a lot about branding; from what it is, why is it so important and how to effectively build a brand for your small businesses (if you have not checked it out yet, you can do so here!) Suppose you are ready and are already in...

Importance of Branding for Small Business and How You Can Do It Cost-Effectively

Branding, Digital Marketing

Many small businesses tend to miss the importance of branding because of their business size. Some might even wonder if branding is only crucial for large companies with huge budgets or recognition. However, we beg to differ. Branding is essential for businesses...

Branding in the era of IR4.0 Malaysia

We’ve come a long way since the replacement of manual labour with powered machines in the first industrial revolution. Today, we are in the throes of the Industry 4.0 or IR4.0 era, where cyber-physical systems and big data take the stage front and centre. With the...

Brand Building Strategies for SMEs on a Budget

Are you an owner of a Small and Medium-Sized Enterprise (SME) here in Malaysia? If you are, we've got just the thing for you in this article. As a small business, it may be challenging to compete with other big brands and enterprises, with devoted customers and huge...

Market Development Strategy: How Digitalisation helps?

As a business owner, there are likely some days you’re tugging your hair out while racking your brain for strategies to expand your business. Has it come time to create a new product, or can revamps still be made with the existing one? How about leveraging your...

Company Profile Benefits: Why Your Company Profile Matters

Branding, Copywriting

Regardless if you're starting a new business, or have been in the industry long enough; having a company profile is of utmost importance. A quality company profile can help you land a memorable first impression on potential investors and clients. A well-written...

How to Create a Company Profile that Produces ROI for Your Business?

Despite the varying sizes of businesses, a sublime company profile is vital to success. In a world where the market is increasingly saturated, having a unique profile not only displays information to readers—it gives your business a personality, one that can resonate...

Renew your SSM online: Step-by-Step Guide

Are you a business owner in Malaysia? Chances are, you’ve probably gone through the registration process for Sole Proprietorship or Partnership business under Suruhanjaya Syarikat Malaysia (SSM). You’ve most likely even visited the SSM office at least once during this...

Startups Guide for B2B Lead Generation: Facts and Tactics

In our previous article, we’ve talked about what is B2B and how Malaysia’s SMEs can better market themselves to their preferred business clients (Haven’t read about it yet? Don’t worry; you can do so right here!). In the process of marketing and building B2B...

What is Branding and how it helps SMEs in Malaysia?

Think about how you present yourself on the daily—the clothes you don, the way you communicate with others, the delivery of your actions. Those aspects are deeply incorporated in the ‘brand’ that you’ve constructed for yourself, determining how others perceive...

SSM Registration: How to Register a Company in SSM Malaysia

If you’re looking to start a business in Malaysia, but don’t know where to start; don’t worry. We got you covered! The process of registering your company in Malaysia is not that complicated. In this article, we’ll show you a few guidelines on how to register your...

ePerolehan Tender: What is ePerolehan Tender & How to Prepare for Tender in Malaysia

What is a Tender? What does Tendering mean? In its simplest form, tendering is a process whereby an organisation which requires goods and services, invites other parties to submit a bid or proposal; to provide these goods and services. Tendering also includes parties...

B2B Marketing Tips: Marketing Guide for Malaysia’s SMEs

Are you an owner of a Small and Medium-Sized Enterprise (SME) here in Malaysia? If you are, you may have come across certain struggles to obtain products and services to produce your end-product. After all, the competition is fierce! The SMEs represent 98.5% of all...

SME Malaysia: Everything You Need To Know About SMEs in Malaysia

Branding, Web Design

Small or medium-sized enterprises (SME) are businesses with revenues, assets or employees that fall below a certain number. However, there isn’t an ironclad global definition of an SME, as it varies across different countries and sometimes even industries. Every...

Tender JKR: What is Tender JKR & How to Prepare for Tender in Malaysia

Branding, Copywriting

Fundamentally, a tender is a bidding process applied by both public and private institutions for procurement or large projects. It is a transactional model where companies, government bodies, organisations and NGOs select suppliers and contractors most suited to take...

5 Reasons Why Website Is Important For Your Business

By now a lot of people would agree that being ‘present online’ is key for any business. The internet is a world away from the old school marketing and if you are not online, you will be losing out on great opportunities for your business. A website alone can work as...

6 Ways To Start An Online Business In Malaysia

The right digital tools for your business will see your business firing on all cylinders. But a new report has found that the majority of small businesses in Malaysia are dismissive or tentative about using digital technologies in their business. In fact, the majority...

Copywriting Benefits: How Does Copywriting Boost Sales?

Copywriting

Copywriting Benefits: How does copywriting boost sales? In succeeding as a small business owner in Malaysia, engaging a copywriting service perhaps isn’t at the top of your list of strategies. However, hiring an excellent copywriting service can make a...

Malaysia Web Design Price [Updated 2020]