Blog, Tips &amp; News In Malaysia

Does SEO really boost sales, and if so, how? Search Engine Optimisation (SEO) is, first and foremost, a digital marketing strategy and a term that often gets thrown around. Nonetheless, SEO can funnel new visitors to your website even when you’re offline. That is,...

What is Brand Vision? 7 Key Ingredients to Create an Inspiring Brand Vision

When you start up a business brand, you will create a company profile that appeals to your target consumers or potential shareholders. One of the critical components in branding is the company’s vision, which comes right after the company’s introduction. You...

SEO Checklist: Are You Getting The Most Out of Your Blog?

Digital Marketing, SEO

It’s nice to think that creating a spectacularly written blog post would automatically captivate flocks of readers. If that were indeed the case, you’re unlikely to be lurking on this SEO Checklist. No matter how compelling or relevant your content is, 1.8 billion...

Brand vs Business: Know the Difference

It is no surprise that many people use the terms ‘brand’ and ‘business’ interchangeably. The question of their differences, no matter how you ask it to diverse groups, will elicit different responses. Some may propose that brand and business are one in and of itself,...

SSM Business Name: 5 Tips Choosing a Business Name in SSM

Branding, Digital Marketing

Naming your new business is like naming your newborn child. It is a brainstorming process that sets sail your entrepreneurship voyage. Giving a good name shows a prosperous beginning for your business. This article explains the rules before playing the name game for...

Branding vs Marketing: Difference Between Branding and Marketing

As a business owner, you may be slightly familiar with these terms: branding and marketing. Alternatively, you might be a new entrepreneur who needs to bring attention to your company but does not know where to start. Fear no more. This article will guide you to...

SSM Company Name Search: Step-by-Step Guide to Check Your Business Name

Suruhanjaya Syarikat Malaysia (SSM), or Companies Commission of Malaysia, is a statutory body under the Malaysian Ministry of Domestic Trade and Domestic Affairs. It is responsible for overseeing and regulating corporate and business affairs in Malaysia. Besides, SSM...

SEO Results: How to measure SEO Performance & Result?

We’re not going to lie to you; SEO takes a lot of work, wherein you must track its results. A firm can give its all in an SEO campaign, building links and optimising title tags left and right. But what good is that without measuring its impact? Since this tactic...

Real Estate Landing Page: How to Create Landing Page that generate Leads

In this internet-obsessed world, how can real estate marketers make their brand stand out against the rivalrous flood online? A real estate landing page is a free-standing page dedicated to a single goal—convert traffic to leads. It’s typically separate from the rest...

10 Great Tips for Your Real Estate Advertising

Digital Marketing, SEO

Real estate agents are walking encyclopaedias of Malaysia’s property market sphere, spewing knowledge and valuable insights to buyers and sellers alike in the home buying process. As symbiotic as the relationship is between all three parties, most buyers prefer to do...

Real Estate Marketing Collateral: 7 Property Marketing Collateral Examples

Everyone aspires to become a leading force to be reckoned with in their respective industries. To have a breakthrough in the real estate world, you’ll need a powerful marketing strategy. And what are calculated tactics without its collateral? Real estate marketing...

Website Makeover: 7 Things To Check Before Website Makeover

Coming across a website in dire need of a makeover is more common than we think. What’s even worrisome is discovering your own website no longer fits your company’s brand identity and goals. As it happens, your website is this modern age’s virtual business card or...

Real Estate Leads: 10 Simple Marketing Ideas that Generate Leads

Digital Marketing, SEO

As a real estate agent, you want to maintain a sturdy conduit of leads. During dismal times of market fluctuation, your momentum might get impeded, accompanied by your commission checks; or lack thereof. Sufficed to say that we’re currently living through one of those...

Web Layout Design: Top 3 Tips To Design a Visually Appealing Website

We’re sure you are more than aware of the importance of websites in today’s digital world. Undeniably, a solid online presence is significantly pivotal for a business to leave its mark. Nowadays, excellent website design is indispensable as it will undoubtedly boost...

Writing a Call to Action that Actually Works

Copywriting, Web Design

Do you want to increase the number of people who sign up for your newsletter? Perhaps you might want to persuade your readers to make a purchase? Or how about watching your conversion rates skyrocket? Add this item to your shopping cart. Begin your free trial now. To...

Establishing Brand Identity with Creative Packaging Design

Undoubtedly, huge brands like Apple and Samsung have established a strong reputation. Not only that, they've also figured out how to display their products in unique and innovative ways. It can be said that a brand’s packaging design can significantly influence the...

SEO Case Study: 5 Successful SEO Case Study in Malaysia

What is SEO? Search engine optimisation (SEO) is the act of increasing the quality and quantity of website traffic through organic search engine results. Fundamentally, it involves improving your site to enhance its visibility for relevant searches. We all know the...

Effective Property Branding Strategy: Why and How?

The current technological plane has levelled the playing field for hustlers all across the globe. You can no longer ignore that an arsenal of tested, proven branding strategies is a must to retain your rickety position in the overcrowded marketplace. Consumers today...

Top 9 Tips to Prepare Property Award Submission in Malaysia

Branding, Copywriting

Calling all real estate moguls! This is the big time. The Asia Pacific Property Award is one of the most prestigious events in the property realm, where significant players in the industry are celebrated for the best projects, innovation and design. Every year, our...

Content Design: Focusing on What Users Really Want (and Need)

Copywriting

What is Content Design? Sarah Richards from Content Design London famously states: “Content design is answering a user's need in the best possible way for the user to consume it”. Writing, accessibility, and user experience are the fundamental trinity of content...

Web Developer vs Designer: What’s the Difference?

When reading the title, you might be thinking, “Aren’t web developers and web designers essentially the same thing?”. No worries, we get it. We got you. It’s easy for a layperson to get those two roles mixed up. After all, both professions deal with websites, utilise...

Blogging Benefits: Top 10 Blog Benefits for SMEs Malaysia

Copywriting, SEO

Business performance rides on the dynamics of technological development and consumer demands. Even small startups have a fighting chance as long as they build a strong web presence. Although a modern company website has a massive hand in establishing a comprehensive...

How to Plan an SEO Campaign that Works?

You've probably heard of Search Engine Optimisation (SEO) by now (if you haven't yet, do check out some of the topics we've covered on SEO in our previous articles!). Hence, if you're a business owner with your very own website, you'd know how crucial SEO is for your...

Brand Positioning: What it Really is and How to Create an Effective Strategy

Whether small or large, retail or B2B, branding is one of the most crucial aspects of every business. In today’s increasingly competitive marketplaces, having a strong brand strategy gives you a significant competitive advantage. But, exactly, what does "branding"...

Understanding the Notion of Marketing Mix: The 4Ps

You might often hear the saying that marketing is all about putting the right product in the right place, at the right price, at the right time. Sounds easy, right? You just need to simply develop a desired product for a specific target group, and cater the place,...

A Useful Guide for Your Business Blog Management

Copywriting, SEO

So you think you can manage a business blog? It may not be as easy as it sounds. Thousands of businesses, small or large, are launching blogs on their site every day. Business blogs are valuable vehicles to keep your customers updated on your company and its product...

5 Tips that will Help Your Pamphlet Design Stand Out

Pamphlets are a great way to engage and educate any audience. When it comes to pamphlets, design is the heart of the matter. Your pamphlet design must be on point. A superb design will entice your readers to read what you have to say. Conversely, a design that isn't...

What is Brand Equity: The Important of Brand Equity

You see, brands are more than mere symbols, logos and names. They are the foundation of your company as they play an essential role in the relationship between the company and consumers. Think of the last time you went grocery shopping. More than likely, you had many...

5 Reasons to Hire a Professional SEO Copywriter

Copywriting, SEO

Not all copywriters are the same. Back in the old days, all you had to do was locate someone good at writing and know how to utilise their marketing expertise. Undoubtedly, those abilities came in handy when writing print pieces such as brochures and advertisements....

WordPress SEO Strategy for Beginners

SEO, Web Design

Search Engine Optimisation (SEO) is a great strategy for website owners to drive traffic to their site. Not only that, but SEO is also often used to increase the website's visibility and ranking on search engine results pages. Every business owner with a website...

Landing Page Testing: What is the Best Way to Test your Landing Page?

What’s a Landing Page? In the digital marketing world, a landing page is where you “land” after you click on a link. It’s typically a standalone web page specifically created to receive and convert traffic from a marketing or advertising campaign. However, if you ask...

Cloud Hosting: 7 Reasons why Cloud Hosting is Important to Your SMEs Business

If you're an SME owner looking for a modern approach to handle your business needs, you're at the right place! In this article, we're going to talk about cloud hosting and why it is essential for your businesses. Today's rapid development of technology has provided...

Website Design Checklist: 10 Essential Things To Include in Your Company Web Design

It doesn't matter how big or small your business is; you can never go wrong with having your own company website! As we are living in a digital world, it is only crucial to have a website so as not to miss out on any opportunities for your business. If you're...

10 Compelling Reasons why Digital Transformation is Essential for Your Business Today

We’ve discussed digitalisation and why it’s a must for businesses to not only survive for posterity but to boom in today’s exceedingly saturated market. Now let’s talk about digital transformation. Digital transformation is more than the act of using digitised...

How Can SMEs Make Money Online in Malaysia During Hard Time?

Digital Marketing, SEO, Social Media Marketing

Small and medium enterprises (SMEs) are the spine of our economy, making up 98.5% of the business entities in Malaysia. Naturally, when disaster strikes, we are sent into an anxious frenzy, trying to keep up with the inimical onslaught. Since our current state endured...

The Next Big Things in Digital Marketing Trend

It doesn’t matter how big or small your business is, what type of industry you’re in or what products and services you offer. The question is: are you making use of digital marketing to reach your customers? If digital marketing is not on the top of your list, we hope...

Marketing Collateral Ideas: What are they and Why they Matter?

Can you imagine having to raise brand awareness solely through word-of-mouth? It would take forever to build your brand based on this unreliable technicality; which is why marketers, bless them, devised various types of assets called marketing collaterals to help...

Copywriter vs Content Writer: What’s the Difference?

Copywriting

Have you ever wondered what the difference between a copywriter and a content writer is? Maybe you're a business owner who needs some help creating content for your blogs or webpage. But who should you hire for the job? You may have heard about these terms before, or...

10 Classic Ways to Showcase Your Corporate Identity

Are you a company owner looking to start or expand your business to a larger scale? Well, this article is for you! From our previous articles, (you can check them out right here!), we’ve talked about a few fundamentals on growing your business---from brand-building,...

Corporate Design in 10 Unique Ways

In the long-winding journey of building a business, you’ve probably heard many recycled terms such as “brand recognition” and “differentiators.” But there’s one term that presides them all, the mother lode of opportunities—corporate design. Corporate design is not...

Logo Psychology: Why Simple is The Best (with Examples)?

A logo is the first impression of a brand, and unlike meeting someone subsequently, your brand may not get that second chance. It’s what consumers see when they’re cruising the shelves stacked with dozens of other similar products. Your logo could be the deciding...

10 Tips to Create the Best Corporate Logo for Your Business

As we’ve emphasised before, a company’s branding is essential to its identity and success. That said, nothing holds a more forthright prominence than a brand’s corporate logo. It’s the first visual element that’s instantly recognisable to consumers; the cornerstone of...

10 World Famous Logo Sample and What You Can Learn From Them

Building a business or building a brand involves creating a logo that is instantly simple, instantly recognisable and hopefully, leaves a lasting impression in the minds of consumers. Symbols and logos are an efficient way to communicate information about your...

What does a Branding Agency do & Why you should hire one

Your brand is a meaningful symbol that carries promises in your delivery to customers; it’s your message to the world, your identity—it’s you. The notion of branding is a powerful one, one that you should exert to its fullest potential. With effective branding comes...

Rebranding Strategy: 5 Aspects to Evaluate Your Current Branding Strategy

From our previous articles, we’ve covered a lot about branding; from what it is, why is it so important and how to effectively build a brand for your small businesses. Suppose you are ready and are already in the process of building your brand. Or, you could be a...

Importance of Branding for Small Business and How You Can Do It Cost-Effectively

Branding, Digital Marketing

Many small businesses tend to miss the importance of branding because of their business size. Some might even wonder if branding is only crucial for large companies with huge budgets or recognition. However, we beg to differ. Branding is essential for businesses of...

Branding in the era of IR4.0 Malaysia

We’ve come a long way since the replacement of manual labour with powered machines in the first industrial revolution. Today, we are in the throes of the Industry 4.0 or IR4.0 era, where cyber-physical systems and big data take the stage front and centre. With the...

Brand Building Strategies for SMEs on a Budget

Are you an owner of a Small and Medium-Sized Enterprise (SME) here in Malaysia? If you are, we've got just the thing for you in this article. As a small business, it may be challenging to compete with other big brands and enterprises, with devoted customers and huge...

Market Development Strategy: How Digitalisation helps?

As a business owner, there are likely some days you’re tugging your hair out while racking your brain for strategies to expand your business. Has it come time to create a new product, or can revamps still be made with the existing one? How about leveraging your...

Company Profile Benefits: Why Your Company Profile Matters

Branding, Copywriting

Regardless if you're starting a new business, or have been in the industry long enough; having a company profile is of utmost importance. A quality company profile can help you land a memorable first impression on potential investors and clients. A well-written...

How to Create a Company Profile that Produces ROI for Your Business?

Despite the varying sizes of businesses, a sublime company profile is vital to success. In a world where the market is increasingly saturated, having a unique profile not only displays information to readers—it gives your business a personality, one that can resonate...

Renew your SSM online: Step-by-Step Guide

Are you a business owner in Malaysia? Chances are, you’ve probably gone through the registration process for Sole Proprietorship or Partnership business under Suruhanjaya Syarikat Malaysia (SSM). Y ou’ve most likely even visited the SSM office at least once during...

What is B2B Lead Generation: B2B Lead Generation Facts & Tactics

In the process of marketing and building B2B relationships, you would need first to need to search and establish a group of potential customers, who would likely find value in your products or services. So, how are you going to do that? With that said, every business...

What is Branding: How branding helps SMEs in Malaysia?

Think about how you present yourself on the daily—the clothes you don, the way you communicate with others, the delivery of your actions. Those aspects are deeply incorporated in the ‘brand’ that you’ve constructed for yourself, determining how others perceive you. ...

SSM Registration: How to Register a Company in SSM Malaysia

If you’re looking to start a business in Malaysia, but don’t know where to start; don’t worry. We got you covered! The process of registering your company in Malaysia is not that complicated. In this article, we’ll show you a few guidelines on how to register your...

ePerolehan Tender: What is ePerolehan Tender & How to Prepare for Tender in Malaysia

ePerolehan is an electronic procurement system which facilitates the government’s procurement activities to create a fair, transparent and accountable governance system. Through ePerolehan Tender, suppliers will be able to showcase their products in worldwide...

B2B Marketing Tips: Marketing Guide for Malaysia’s SMEs

Are you an owner of a Small and Medium-Sized Enterprise (SME) here in Malaysia? If you are, you may have come across certain struggles to obtain products and services to produce your end-product. After all, the competition is fierce! The SMEs represent 98.5% of all...

SME Malaysia: Everything You Need To Know About SMEs in Malaysia

Branding, Web Design

Small or medium-sized enterprises (SME) are businesses with revenues, assets or employees that fall below a certain number. However, there isn’t an ironclad global definition of an SME, as it varies across different countries and sometimes even industries. Every...

Tender JKR: What is Tender JKR & How to Prepare for Tender in Malaysia

Branding, Copywriting

What is Tender JKR? Jabatan Kerja Raya (JKR) Selangor, previously known as the Public Works Department, is the oldest government division in Malaysia. It was established under the British colonial ruling and has contributed to the massive construction of our roads....

5 Reasons Why Website Is Important For Your Business

By now a lot of people would agree that being ‘present online’ is key for any business. The internet is a world away from the old school marketing and if you are not online, you will be losing out on great opportunities for your business. A website alone can work as...

6 Ways To Start An Online Business In Malaysia

The right digital tools for your business will see your business firing on all cylinders. But a new report has found that the majority of small businesses in Malaysia are dismissive or tentative about using digital technologies in their business. In fact, the majority...

Copywriting Benefits: How Does Copywriting Boost Sales?

Copywriting

Copywriting Benefits: How does copywriting boost sales? In succeeding as a small business owner in Malaysia, engaging a copywriting service perhaps isn’t at the top of your list of strategies. However, hiring an excellent copywriting service can make a huge...

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