Agriculture developer branding
LKE Group is a reputable agriculture developer dedicated to promoting agriculture, improving the local economy, and preserving its heritage.
We were tasked to assist them in a full corporate rebranding including a new set of brand guideline book, stationery set, multi-languages corporate profile and a corporate website. It is an opportunity to pull together all the company’s elements such as colour, graphic and typography to design something that will be, in many cases, a person’s first interaction with your company.
In turn, it carefully encapsulates the tone of the company and improves brand recall.
Brand
Logo Rationale
The brand initials ‘LKE’ is the abbreviation of the company’s founder specifically chosen to portray the legacy aspect in the logo.
The typeface is chosen for its thick, bold and rounded-edge lettering structure to ensure utmost legibility upon first reading. The bold lettering is essential to create modern look
and feel as well as an impactful presence of the brand name.
Overall, the logotype is designed with mnemonic design, modernity and utmost legibility in mind.
Brand elements
Sun. Flora. Land.
The elements of sun, flora and land are used to create a series of brand patterns.
The sun element symbolises the source of life,
longevity, prosperity and resonates with the overall theme of the branding.
The flora element is used to reflect the company’s business nature in the agriculture field.
The land element signifies the continuation of legacy and agricultural land. It also portrays the locality or topography (highland or lowland) where the company operates.
Overall, the three-series brand patterns represent longevity, prosperity and legacy.
Corporate website
A corporate website that is meticulously designed with the necessary information to display the essence and practices of the business with a sleek and clean finish.
Visit Website: www.lkegroup.com.my
Contact Us
Message us for a free quotation.
Walk Production is a full-service creative agency based in Kuala Lumpur and Selangor. Our experience in strategy, branding, copywriting, website development, SEO and content marketing translates directly to increasing your bottom line.
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