Modernizing Brand Identity Through Strategic Rebranding

Brand Strategy and Positioning

Our team collaborated closely with APEX to understand their vision, values, and target audience. Next, we developed a comprehensive brand strategy that positioned APEX and its subsidiaries as modern, innovative, and customer-centric organizations. This new brand position served as the foundation for all subsequent rebranding efforts.

Visual Identity and Brand Guidelines

Based on the new brand strategy, we created a visually striking logo that embodies the brand’s modern and progressive spirit. We then developed a cohesive corporate identity system, including colour palettes, typography, and graphic elements, which were consistently applied across all subsidiaries. Comprehensive brand guidelines were created to ensure the proper use and application of the new visual identity across all touchpoints.

Stationery Set and Corporate Website

To ensure a consistent brand experience, we designed a complete stationery set, including business cards, letterheads, and envelopes, which showcased the new visual identity. Additionally, we developed a cutting-edge corporate website that effectively communicates the brand story, products, and services. The website’s user-friendly interface and responsive design provide an engaging and seamless experience for visitors, reinforcing their commitment to innovation and customer satisfaction.