Consumer Report Design
The Australian Trade and Investment Commission (Austrade) is Australia’s leading trade and investment agency.
We were commissioned to design a consumer report with a significant amount of information comprising data tabulation and statistics. We produced a complete report within the timeline given and the result was a comprehensive reporting with simplified presentation of data and legible information for easy comprehension.
Consumer Report Conceptualisation
Brand Identity. Design. Illustrations.
The report design is a combination of clean, modern design with a balanced use of white space. The content of the report shows a well-mixed use of charts and graphs to display numerous statistics in a clear and concise manner.
Besides, to highlight particular information, suitable images and icons were selected to provide readers with some context. Overall, we incorporated a brand direction that follows their brand identity and image.
We were tasked with designing a report with certain limitations as we had to follow the brand guideline strictly. With the abundance of data and statistics, we had to arrange it for easy interpretation by end users. Moreover, there was a tight timeline given for the completion of the project.
Ultimately, we produced a consumer report that fits the brand identity of Austrade. We reported the provided data, infographics and statistics into clean and easy to comprehend graphs and charts. Our client, Austrade was happy with our work and published the final report to share with their readers.
Layout Design and Assembly
Infographics, Graph and Chart Development
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