Insurance Agency Corporate Profile Design & Copywriting

Caliph Group is a Takaful agency with branches all across Malaysia, including Johor, Melaka, Putrajaya, Pahang, Kedah, Kelantan and Penang. We were commissioned to provide corporate profile design and copywriting services. Thus, we conceptualised and implented a standardised brand identity and direction in the design while ensuring that we tell their brand story well.

Rationale

The cover design is a combination of an image, enclosed in a circular shape. The image represents the diverse ethinicity of Malaysian community, connoting Caliph Group’s brand promise and dedication in attending the needs of its valued clients and serving the community through it services.

Aside from that, the circle is inspired from Caliph’s logo anatomy whereas the colour used is Caliph’s corporate colour, orange. Overall, the combination is designed to reflect a clean and legible layout with the right amount of white space.

Challenge

The company has many great achievements but was unable to put it into words or graphics. With their existing company profile being too dated and messy, they engaged us to redesign their company profile and bring their story to life. The client also did not have a clear brand direction in mind.

Result

Our team came up with a solid brand concept that accurately reflects the vision, mission and core values of the company. The company profile was perfectly designed to fit the brand and what it stands for. The finalised corporate profile can be shown to potential clients, partners, to submit for tenders and for marketing and partnership purposes.

Corporate Profile Design

Modern Design with Illustrations & Icons

Contact Us

Message us for a free quotation

Sales Inquiry

P : 010-221 3765
E : evans@walkproduction.com

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