Mini Mart Company Profile Design & Copywriting
RM Mart is a chain of convenience stores which offers products of household groceries and is strategically located at residential neighbourhoods in Klang Valley.
We were commissioned to create a detailed company profile to apply for a tender to obtain a lease. Different from typical company profiles, we designed a comprehensive profile complete with business concept, management, and project financial analysis for two years. We also composed RM Mart’s brochures and its letterhead for office purposes.
Cover Concept & Design
The use of navy-blue colour scheme for both the company profile and brochure is based on the reliable notion of blue branding. The hue signifies honesty and dependability, two features that we believe is ascribable to RM Mart.
With the use of simplistic design, we planned the content of the company profile to include specific details such as official documentation, statistics, and cash flow spreadsheets adhering to lease application requirements.
We were tasked to produce a detailed company profile for tender purposes with minimum guidelines. Within the tight timeline, we needed to holistically explain RM Mart’s business concept, zeroing in on their competitive edge to better the chance of getting tender approval. We were required to meticulously craft the operation plan covering store design, management, inventory, logistics, workforce, pricing, and risk mitigation.
After a significant amount of research and study, we managed to build an impressive company profile. Our client is now able to fully utilize the profile for marketing purposes.
Message us for a free quotation.
Walk Production is a full-service creative agency based in Kuala Lumpur and Selangor. Our experience in strategy, branding, copywriting, website development, SEO and content marketing translates directly to increasing your bottom line.
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