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Hospital, Clinic & Medical-Device Branding.

A creative and marketing partner for hospitals, clinics, medical-device firms, pharmaceutical companies and wellness providers in Malaysia. Company-level branding for the parent organisation. Brand-level work for each hospital, clinic, product or treatment.

One in-house team serving clients across Malaysia and Asia Pacific. Strategy, design, copy, photography, video, web and print all sit under one roof, accountable to one project lead from kickoff to launch.

Get a Quote →See Healthcare Work

Walk Production
at a glance.

2018
Established track record
40
In-house specialists
300+
Projects completed
6+
Healthcare & wellness clients

Branding for hospitals, clinics and
medical-device firms.

We serve healthcare clients at two levels: company and brand. Company level builds the parent organisation. Brand level builds the individual hospital, clinic, treatment line, medical product or wellness sub-brand. Both can run together or stand alone.

Strategy, design, copy, photography, video, web and print all sit under one roof. One project lead runs the engagement from kickoff to launch, with active client work across Malaysia and Asia Pacific.

Healthcare clients
we serve.

Four buyer profiles within the healthcare and wellness industry. Each engagement is scoped against the audience and the regulatory approval pathway, not the broad healthcare label.

01 Hospital & Medical Centre

Hospital groups and standalone medical centres at the corporate level, plus brand systems for each hospital or speciality centre within the group.

Best for
  • Private hospital groups
  • Specialist medical centres
  • Public hospitals seeking comms partners
02 Clinic & Specialist Practice

Independent specialists, group practices, dental and aesthetic chains. Identity, microsite, opening campaign and patient education for the clinic brand.

Best for
  • Independent specialists
  • Group practices
  • Dental & aesthetic chains
03 Medical Device & Diagnostics

Corporate identity for the device company, plus brand and collateral systems for each registered product, diagnostic line or distributor portfolio.

Best for
  • Distributor brands
  • Regional manufacturers
  • Registered importers
04 Pharmaceutical & Biotech

Corporate identity for licensed manufacturers and biotech firms, plus brand systems for therapeutic products, treatment programmes and CSR initiatives.

Best for
  • GMP-licensed manufacturers
  • R&D pharma firms
  • Biotech startups

Hospital & Medical Centre

Hospital groups and standalone medical centres at the corporate level, plus brand systems for each hospital or speciality centre within the group.

Best for
  • Private hospital groups
  • Specialist medical centres
  • Public hospitals seeking comms partners

Clinic & Specialist Practice

Independent specialists, group practices, dental and aesthetic chains. Identity, microsite, opening campaign and patient education for the clinic brand.

Best for
  • Independent specialists
  • Group practices
  • Dental & aesthetic chains

Medical Device & Diagnostics

Corporate identity for the device company, plus brand and collateral systems for each registered product, diagnostic line or distributor portfolio.

Best for
  • Distributor brands
  • Regional manufacturers
  • Registered importers

Pharmaceutical & Biotech

Corporate identity for licensed manufacturers and biotech firms, plus brand systems for therapeutic products, treatment programmes and CSR initiatives.

Best for
  • GMP-licensed manufacturers
  • R&D pharma firms
  • Biotech startups

Company-level
services.

Corporate identity, communications and digital assets for the parent organisation. Engaged individually or as a complete corporate transformation.

01 Corporate Branding & Identity

Brand strategy, logo, full corporate identity system and brand guidelines for hospital groups, pharma companies, medical-device firms and healthcare services groups.

Deliverables
  • Brand strategy & positioning
  • Logo & corporate identity
  • Stationery & business templates
  • Brand guidelines manual
  • Sub-brand architecture rules
  • Brand activation rollout pack
View Corporate Branding & Identity
02 Company Profile

Premium company profile and corporate brochure for the parent organisation, used for procurement, partners, banks, regulators and large institutional buyers.

Deliverables
  • Editorial structure & narrative
  • CEO message & corporate story
  • Service & capability spreads
  • Track-record & milestones
  • Print-ready & digital PDF
  • Bilingual EN / BM versions
View Company Profile
03 Corporate Website

Corporate websites for hospital groups, pharmaceutical companies, medical-device firms and healthcare services groups. Leadership, careers, services and stakeholder modules.

Deliverables
  • UX strategy & sitemap
  • Responsive front-end build
  • CMS & enquiry forms
  • Service & leadership modules
  • PDPA-aligned data capture
  • GA4 + SEO setup
View Corporate Website
04 Newsletter & Stakeholder Publications

Quarterly or annual newsletters, internal staff publications and stakeholder reports for healthcare groups, pharmaceutical firms and clinical networks.

Deliverables
  • Editorial structure
  • Cover & feature spreads
  • Photography commission
  • Print specs & stock selection
  • Distribution coordination
  • Bilingual EN / BM layouts
View Newsletter & Stakeholder Publications
05 Corporate Video & Photography

Hospital tours, leadership interviews, brand films and corporate photography for the parent organisation.

Deliverables
  • Hospital tour film
  • Brand story video
  • Leadership & founder interviews
  • Corporate photography
  • Subtitled & social cuts
  • Final masters & licensed assets
View Corporate Video & Photography

Brand-level
services.

Brand, marketing collateral and digital assets for individual brands within the parent organisation. Built around the patient or buyer journey, ready for clinic opening or product launch.

01 Brand Identity

Brand name, creative concept, logo and full identity system for a single hospital, clinic, treatment line, medical product or wellness sub-brand.

Deliverables
  • Brand name & rationale
  • Creative concept & mood board
  • Logo & visual identity
  • Tagline & messaging framework
  • Colour palette & typography
  • Brand application guide
View Brand Identity
02 Marketing Collaterals

Patient leaflets, treatment brochures, clinic opening pack, product spec sheets and exhibition collateral for the brand launch.

Deliverables
  • Patient leaflet & education
  • Treatment menu & brochure
  • Clinic opening pack
  • Product spec sheet
  • Exhibition & event collateral
  • Bilingual EN / BM versions
View Marketing Collaterals
03 Brand Microsite

Clinic website, treatment landing page or product microsite with appointment capture, doctor profiles and lead-to-CRM hand-off.

Deliverables
  • Patient-journey UX
  • Service & treatment pages
  • Doctor & specialist profiles
  • Appointment & enquiry forms
  • PDPA-aligned data capture
  • GA4 + tracking setup
View Brand Microsite
04 Patient Education Content

Patient leaflets, condition explainers, treatment FAQs and bilingual education content reviewed against advertising-compliance rules before publication.

Deliverables
  • Editorial calendar
  • Plain-language patient copy
  • Bilingual EN / BM versions
  • Doctor-reviewed sign-off cycle
  • Print and web layouts
  • Translation management
View Patient Education Content
05 Brand Video & Photography

Doctor introductions, procedure explainers, patient story videos and product films for the brand. Compliance-reviewed before release.

Deliverables
  • Doctor introduction film
  • Procedure explainer video
  • Patient story interview
  • Product photography
  • Compliance review pass
  • Final masters & social cuts
View Brand Video & Photography

Complete solution for healthcare brands.

Aspect
Company engagement
Brand engagement
Brand work
Corporate logo, identity system, brand guidelines
Brand name, logo and identity for hospital, clinic, product or treatment
Print collateral
Company profile, corporate brochure, newsletter
Patient leaflet, treatment menu, clinic brochure, product spec sheet
Digital
Corporate website with leadership, careers, services
Brand microsite or clinic website with appointment capture
Visualisation
Corporate photography, leadership film, hospital tour
Product photography, treatment video, patient story film
Primary audience
Investors, partners, regulators, large procurers
Patients, caregivers, prescribing clinicians, procurement
Engagement length
8 to 14 weeks for a rebrand, or rolling retainer
6 to 12 weeks per brand
Commercial outcome
Brand equity, market positioning, IPO or M&A posture
Patient acquisition, prescription volume, sell-in success

Engage us across both, or start with one and add the other on the next launch. Same creative team, same project lead, one accountable point of contact.

Healthcare
work.

Recent engagements across hospitals, clinics, medical devices, pharmaceutical and wellness branding.

View Portfolio →
Edwards Lifesciences
Medical Devices

Edwards Lifesciences

Brochure Suite

Standardised brochure and flyer suite for structural heart and critical-care monitoring product lines.

View Case Study
Medivest Coffee Table Book
Healthcare

Medivest Coffee Table Book

Coffee Table Book

Commemorative publication documenting healthcare facilities management contributions across Malaysian public hospitals.

View Case Study
Medivest Environmental
Healthcare

Medivest Environmental

Corporate Website

Corporate website for a clinical and biomedical waste management provider serving hospitals, clinics and laboratories.

View Case Study
Sutra Medi-Environ
Healthcare

Sutra Medi-Environ

Rebranding & Website

Rebrand and website for a medical equipment distributor focused on interventional pain medicine partnerships.

View Case Study
SuperDNA
Healthcare

SuperDNA

Branding & Report

Brand identity and genetic testing report design for a consumer DNA analysis service.

View Case Study
Dr. K & Associates Clinic
Wellness

Dr. K & Associates Clinic

Website & SEO

Aesthetic and wellness clinic website with SEO content programme generating organic patient enquiries.

View Case Study

Our healthcare clients.

Walk Production has partnered with hospital groups, clinics, medical-device firms, pharmaceutical companies and wellness providers alongside corporate clients across Malaysia and the region.

Why healthcare clients
choose us.

Company and Brand, Same Team

Most agencies pick one. We do company-level corporate identity and brand-level launches with the same in-house team. The parent brand and each individual brand stay aligned without two vendors arguing over a colour swatch.

Compliance Aware From Day One

Healthcare advertising rules are baked into every brief. Patient testimonials, superlative claims, comparative claims, MDA registration data and product disclaimers are checked at the design stage rather than chased after the artwork is signed off.

Bilingual and Multilingual by Default

English, Bahasa Malaysia and Mandarin handled in-house. Patient leaflets, treatment menus and clinic websites that read naturally to a KL urban patient and an East Malaysian outpatient.

One Project Lead, Start to Launch

You speak to one project lead from the first scoping call to the clinic opening or product launch. Not a chain of account managers, not a different planner per deliverable, not a handover memo halfway through.

Healthcare
FAQs.

Yes. Company-level work covers the corporate identity, brand guidelines, company profile and corporate website for the hospital group, pharmaceutical firm, medical-device company or healthcare services group. Brand-level work covers individual brands within that company: a single hospital, clinic, treatment line, medical product or wellness sub-brand. Most clients engage us across both so the parent organisation and each commercial brand stay aligned. We can also start with one and add the other later.
Yes. We design and write to the Private Healthcare Facilities and Services Act 1998 Section 47 rules for hospital and clinic advertising, the Medical Device Authority registration framework for product collateral, and the Medicine Advertisements Board guidance for consumer-facing pharmaceutical communications. Compliance review sits inside the production schedule rather than at the end, so artwork does not have to be reworked after legal sign-off.
Yes. We have produced product brochures and flyer suites for medical-device clients including Edwards Lifesciences. Brochures carry product registration data, indication of use and the regulatory disclaimers expected by the Medical Device Authority. We design the document so that regulatory text and clinician-facing claims sit in the right hierarchy without losing brand quality.
We start with the patient journey, not the brand. Plain Malaysian English, Bahasa Malaysia and where needed Mandarin, written at the reading level your catchment expects. Sensitive conditions get a doctor-led review cycle before they hit production, so the language is medically accurate and emotionally appropriate. We have done this for genetic testing, healthcare waste services, interventional pain medicine and aesthetic medicine.
A new clinic launch typically runs 8 to 12 weeks from kickoff to opening day. Brand identity sits in weeks 1 to 5. Website build runs from week 3 to week 9. Patient-facing collateral such as opening leaflet, treatment menu and signage lands in weeks 7 to 10. Opening campaign creative and the first month of social posts go live in the final two weeks before opening day.
Yes. We design sustainability reports, impact reports and CSR publications for healthcare and pharmaceutical groups, with full editorial direction and infographic support. Reports follow the relevant sustainability reporting framework with sector-specific frameworks layered in. We can run the report alongside the corporate annual report or as a standalone publication, in print and web-friendly PDF formats.

Start a
project.

The more context you share, the sharper our first response. A rough scope and timeline are enough to begin.

01
You submit
We confirm receipt and route to a project manager.
02
Discovery call
A 30-minute call to understand objectives and scope.
03
Proposal
Itemised proposal within 1 week.
04
Kickoff
Brief finalised, production starts.
Project enquiry
Approximate budget