In cutting-edge digital technology, user experience (UX)/user interface (UI) design is what makes a successful website. Even though UX and UI are different principles, people often use the terms interchangeably.
UX design’s principal purpose is to give users a superb, gratifying experience whilst interacting with a product. In the meantime, UI design focuses extra on the product’s interactive and visual elements.
In fact, the need for UX and UI design is expanding in Malaysia.
Many companies start realising the benefits of UX/UI design for online sales, branding and more. In short, designers are starting to pay more attention to the advantages and importance of creating intuitive, engaging digital products.
So, in this article, we will explore more about what UX/UI design is.
What is UI/UX Design?
UI/UX design is the method of creating consumer-friendly and visually stimulating virtual products.
Firstly, the UI design focuses on the product’s visible and interactive factors, including the format, colour scheme, typography, and visual factors. UX design, however, focuses on the usability, accessibility, and capability of the product.
Both are important in growing a successful virtual product, as they design collectively to create an enjoyable consumer revel in.
Why is UI/UX Design Important?
UI/UX design is important for several motives. To start with, it allows one to create a product that is more attractive and user-friendly.
This is essential since users are much more likely to use a product they can easily understand. If a product is hard to use, users tend to end up annoyed and abandon the product altogether.
Secondly, UI/UX design helps create a visually pleasing product. A visually appealing product can generate an advantageous first effect.
As a result, you will have extended engagement and usage from your customers.
Additionally, such an effect helps build brand recognition and loyalty. Subsequently, UI/UX design will boost the overall effectiveness of a digital product.
With the optimisation of UX/UI design, users are much more likely to interact with the product.
UI/UX Design in the Malaysian Context
In Malaysia, the call for UI/UX design is expanding because more organisations begin to understand what benefits it brings. Some examples of businesses investing in UI/UX layout in Malaysia consist of:
Shopee is an e-trade platform that emerged as an increasingly popular organisation in Malaysia in recent years. It invests extensively in UI/UX design to create a consumer-friendly and visually attractive platform that is easy to navigate.
Some of its UI/UX design consists of a smooth and easy layout, seamless search function, filter-out features, and visually appealing product images.
Maybank, too, has invested in UI/UX design to enhance its online banking platform.
Its UI/UX design includes a smooth, easy but attractive layout, comprehensive navigation, and a visually attractive design. Thus, these features have helped create a consumer-friendly online banking platform, making the consumer experience on the platform seamless and enjoyable.
Grab is a famous ride-hailing and delivery platform in Malaysia.
Its uses UI/UX concepts to create a consumer-friendly and visually appealing platform for its app. The app consists of a simple and intuitive user interface, easy-to-use booking and tracking features, and a visually appealing layout that aligns with the brand’s image.
Generally, these examples show how organisations in Malaysia are using UI/UX design to enhance the overall consumer experience.
UI/UX Design Process
The UI/UX design procedure typically includes several stages: research, analysis, layout, and testing. Every stage is important in ensuring that the final product is consumer-friendly, visually appealing, and capable of achieving its objectives.
Research is the stage in which the UI/UX designer gathers data about the consumer, the product, and the competition.
The research should include things like consumer personas, user desires, consumer behaviour, and competitor analysis. The purpose of this stage is to recognise the user and the context wherein the product may be used.
The analysing stage is when the UI/UX designer analyses the statistics collected at the research stage.
With astute analysis, the designers have a clear direction and start developing a plan for the layout of the product.
At the layout stage, the UI/UX designer creates the visual layout of the product.
This consists of things such as colour scheme, typography, relevant visual elements, etc. in other words, you can also call this an implementation stage. The UI/UX designer will start integrating interactive factors into the product.
After the implementation, you need to test out the effect of your design.
The UI/UX designer will test the final product with customers to make sure that it is consumer-pleasant and powerful in reaching its goals. Additionally, the designers will usually use several methods to test it out: usability testing, A/B testing, and consumer feedback.
UI/UX Design Trends in Malaysia
UI/UX layout trends are always evolving. Hence, UI/UX designers in Malaysia need to keep up with the latest trends and designs.
Let’s look at some of the current UI/UX layout trends in Malaysia.
1. Dark mode
Dark mode is a famous UI layout trend that has become increasingly popular in recent years.
It is a colour scheme that makes use of dark backgrounds and light textual content. To many users, dark mode is way easier on their eyes.
Many digital products in Malaysia, as well as mobile apps and websites, provide a dark mode alternative.
Minimalism is a layout trend that emphasises simplicity and the use of negative space.
This layout trend can help create a smooth, uncluttered look. Many digital products in Malaysia are adopting minimalism in their UI/UX layout.
Personalisation is a growing UX design trend that includes tailoring the consumer experience to the individual consumer.
It comprises personalised suggestions, customised interfaces, and targeted content. Many virtual products in Malaysia are now starting to incorporate personalisation to create an enticing and more interactive customer experience.
UI/UX design is what you need to create successful digital products in Malaysia.
By developing consumer-friendly and visually attractive products that enhance the overall consumer experience, organisations in Malaysia can increase purchaser satisfaction and loyalty.
Malaysian organisations adept at UI/UX design often retain more customers and, therefore, more business opportunities.