Copywriting Benefits: How does copywriting boost sales?
In succeeding as a small business owner in Malaysia, engaging a copywriting service perhaps isn’t at the top of your list of strategies.
However, hiring an excellent copywriting service can make a huge difference in your business. For example, attracting customers and increasing sales.
If you’re not sure what “copywriting” means, here is the definition.
Copywriting is an essential write-up you do to promote your business or otherwise contribute to your sales process.
For instance, blogs, social media posts, long-form content like ebooks, prospecting emails, and web content are all examples of copywriting.
Copywriting done right can impact your business in significant ways that you can ever imagine.
Nowadays, you don’t have to be a great writer or a professional copywriter to write compelling content that converts.
You can hire the right copywriting agency in Malaysia at affordable rates.
Below are the top 4 copywriting benefits and reasons why engaging an excellent copywriting agency increases business sales.
EMOTIONALLY CONNECT WITH PROSPECTIVE CUSTOMERS
Copywriting allows you to connect with audiences.
Many entrepreneurs and businesses make the mistake of writing about their product or services.
Rather than self-praise, readers care more about how they can benefit from your services.
Yes, those are similar, but it’s critical to frame your writing around customer needs and offer a solution.
So rather than saying, “ABC Company is releasing a revolutionary new feature, X,” instead write, “Save time and dedicate staff to essential business needs by taking advantage of X, the newest feature announced by ABC Company.”
See the difference?
Start by focusing on the benefits to your target audience. This point of view makes it easier for readers to relate and desire the product.
BE EASILY FOUND ONLINE
Besides emotionally connecting with your customers, it’s essential to consider Search Engine Optimisation (SEO Malaysia) when discussing copywriting.
This pertains mostly to website content, including blogs and other SEO-driven articles.
The main goal of SEO is to have your page or website appear topmost on Google or other search engine results.
This is extremely valuable, as potential leads looking for related topics to your product/service can find you organically.
Now, SEO is a giant topic in itself, but there are basics that anyone can apply to their business:
Find out what people are searching for, otherwise known as keyword research. Don’t assume to know your target audience without prior research.
This is because consumers may refer to your product or service by a different term or name than the one you usually use.
For instance, you may market your consulting group as “business consulting”, but people may be searching for “business coach” instead. After determining the words people seek for, incorporate them into your website—naturally.
Your goal is for Google to recognise the relevance of your website to “business coach” searches (or your chosen topic) and display your site as the top result for the term.
CASE STUDY: A reputable Malaysia aesthetic clinic, Dr. K & Associates generated new leads with a good web content that is engaging and SEO friendly. For example, potential clients able to find their website when their search relevant keywords such as “Pico Laser“, ”Eczema Treatment“, “Psoriasis Treatment“, “Facial Treatment” and similar phrase in Google Search Engine.
Blog, blog, blog!
Google tends to favour sites that have plenty of relevant content AND have new material published regularly.
Develop blog topics around the keywords you identified, and blog regularly, incorporating those key terms.
MOVE CUSTOMERS THROUGH THE PIPELINE
We’ve talked about blogs and web pages copywriting, but effective copywriting doesn’t just apply to long text pieces.
A short email, landing page or even just a call-to-action (like the one below) all incorporate copywriting.
Again, there is no need to be a writer to have a perfect write-up.
The best way to nail down these areas are using your knowledge about your customers (and speaking to them directly in the copy), and testing different language, format, colours, etc., to see what performs best.
Great copywriting in an email or landing page can entice audiences to read your blog, download a content upgrade, start a free trial or even purchase a product or service.
If you wonder why a website or landing page plays a vital role in your business, check out this article: Top 5 Reasons Why Website Is Important To Your Business.
GROW YOUR BRAND AND BECOME AN INFLUENCER
Of course, there are many ways to attract customers and grow your small business (and most of them include some form of copywriting).
Though this tactic isn’t as direct as writing a sales email or promoting a free trial, it can be just as effective.
Use your knowledge and expertise about your industry or niche to establish yourself as a trusted source of information.
Your goal here is to become recognised in the industry as a thought leader or influencer, which will attract more prospects to you.
This doesn’t have to be complicated; most of the time it means merely translating your expertise into a blog, social media post, guest blog or other content marketing to grow your online footprint and reputation).
Hopefully, these tips will inspire you to examine your business copy uses and explore ways to improve it.
For more inspiration, check out these examples of compelling copywriting in action.