Writing a Call to Action that Actually Works

Do you want to increase the number of people who sign up for your newsletter?

Perhaps you might want to persuade your readers to make a purchase?

Or how about watching your conversion rates skyrocket?

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What emotions do these phrases evoke in you? Do they entice you to press a button or follow a link? Yes, but only when they are appropriately positioned. They encourage you to take action, whether it’s to learn more about the product or service or to make a purchase, with the proper messaging.

These phrases, also known as Calls to Action (CTAs), are used in everything from email marketing to blogging to landing pages and social media postings to notify your target audience what they should do after clicking on a button or link. CTAs can be as simple as “Shop Now!” or “Learn More.”

In this article, we’ll show you how to create effective and persuasive CTAs. By the end of this, you’ll be able to develop better CTAs to help you in your marketing endeavours.

Let’s get started!

What is a Call to Action?

CTA is a digital marketing tactic that encourages website visitors to do a specific action, such as purchasing a product or signing up for a newsletter. It is a brief piece of material that instructs an online audience to follow a link.

The visitors will then be taken to a landing page to learn more about the company and make a purchase. CTAs are frequently shown as a pop-up box, banner, or call to action button on a website. CTAs provide clarity for your prospects and result in more effective marketing campaigns.

Key Types of Call to Action

1. Lead Generator

Lead-generation CTAs are designed to turn visitors into leads. Their placement is frequently calculated based on where the content receives a high volume of new website visitors, which might be on the homepage’s hero banner.

Additionally, you may also display a CTA as a floating banner in the corner of the web page if you use an eCommerce website builder. This CTA should be aesthetically appealing, with concise wording that effectively communicates its worth.

2. Social Butterfly

In spite of the significant hike in digital marketing, word of mouth remains the most effective advertising method. Sharing content through social media platforms is the digital equivalent of word of mouth.

This is tremendously useful for blog marketing since you can add social sharing icons to the sidebar of posts or construct in-line sharing CTAs to encourage users to share within their networks.

3. Continue Reading

This type of CTA is the most commonly utilised CTAs on websites, emails, and social media postings. Examples of this include “Learn More” and “Explore Our Service”. They assist users in getting to the page of their choice.

The copy must be persuasive enough to entice the user to click. Continue reading style CTAs are great for hero banners, but they’re also great for blogs and other mediums of resources.

The Purpose of Using a Call to Action

This marketing tactic is guaranteed to increase web traffic. Some of the many purposes of a CTA is as follow:

1. Create a Customer Base

Companies can increase brand awareness by directing consumers to their websites. Not only that, but CTAs can also help companies make their company and products or service known to the general public.

2. Produce Sales

CTA is an essential component of a sales funnel, a digital marketing plan that begins with brand awareness and interest and ends with a sale. CTAs with a high conversion rate—the number of site visitors who do the action requested by the CTA—is regarded as more effective.

3. Generate Leads

Companies use CTAs to determine their target audience and produce leads—people who are interested in what they have to offer are more likely to become potential customers. A company will then construct an email list to market to them directly in the future.

READ MORE: Landing Page Testing: What is the Best Way to Test your Landing Page?

4. Path to Product

CTA makes it simple for someone to visit your website. A customer can be at your virtual doorstep with a single click of a link, ready to make a purchase.

Tips and Tricks for Writing Call to Action that Works

Here are a few elements to keep in mind when crafting your CTAs:

1. Begin with a command

The purpose of a call to action is to persuade someone to take action. Begin with a bang. Use imperative language and direct action verbs like “shop,” “join,” or “click” to direct people.

2. Make it as low-risk as possible.

 A good call to action promotes a high value while posing little danger to your viewers.

Apply a no-pressure strategy. Make it clear to your audience that they are only seeking more information without actually subscribing to anything.

3. Make use of your persuasive writing abilities.

Copywriters frequently use persuasive language to create a good call to action. Make use of words that convince others to follow your lead.

Keep your CTA copy short and sweet to pique your audience’s interest and make them want to learn more.

4. Instil a sense of urgency in your audience.

CTAs are the most effective CTAs when they convey a sense of urgency. Using a ticking clock in conjunction with a promotion produces FOMO (fear of missing out) is a successful marketing strategy.

For instance, you can use the sentence “Purchase by today for free shipping!” to induce urgency.

5. Make it stand out.

A superb design coupled with powerful words combine to make a perfect call to action. Use bolder colours, create white space around the CTA button, and make it pop off the page and attract your audience’s attention.

Although marketing has evolved significantly in recent years, the end goal has stayed the same. To put it briefly, you must persuade customers to take action.

CTAs are critical to achieving this goal. As a marketer, knowing how to write CTAs that work is a must. You’ll see a massive rise in conversions and sales if you learn to write enticing copy with persuasive CTAs.

At Walk Production, we take pride in our professional copywriters, who are always ready to assist you in staying connected with your customers.

Contact us and start generating high-converting marketing campaigns now!

READ MORE: Website Design Checklist: 10 Essential Things To Include in Your Company Web Design

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