It doesn’t matter how big or small your business is, what type of industry you’re in, or what products and services you offer; you should keep up to date with the current digital marketing trends.
The question is: are you using digital marketing to reach your customers?
If digital marketing is not at the top of your list, we hope this article will change your mind! Digital marketing is crucial for all business and company owners, especially in this time and age.
If you plan on staying relevant and competent in the marketplace, you must not leave out digital marketing.
Don’t worry; digital marketing doesn’t have to be complicated! To help you prepare to expand your business next year, we’ll show you what digital marketing is and what big things to expect in the digital marketing trend for 2023!
What is Digital Marketing?
Digital marketing is the use of the Internet to widen your influence and reach customers.
Digital marketing also involves the use of tools and apps to interact with your audience. Examples of such tools are mobile devices, social media platforms, websites, search engines, and more.
Hence, this form of marketing aims to target a specific customer base and have a two-way interaction between the company and the customers.
Business owners can explore many digital marketing channels. For example, there are websites, content marketing, email marketing, social media marketing, video marketing, pay-per-click (PPC) advertising, and more.
Nowadays, digital marketing is continuously changing.
It is important to keep up with the latest trends in the digital marketing landscape to stay relevant. After all, it helps to sustain your online presence and not fall behind in the competitive market.
The Next Big Things in Digital Marketing Trend
As mentioned, digital marketing is always changing and evolving.
As we are entering a new year filled with new possibilities, it is essential for us to take advantage of new technologies and tools to keep up with the pace and showcase our brand (or business).
With that said, here are a few big things to expect in the future of digital marketing trends:
1. Artificial Intelligence (AI) and Marketing Automation
Artificial Intelligence (AI) is dominating the business industry. If you have been reading the news recently, AI has been taking up many jobs and is expected to do so in the future.
However, AI is also a significant commercial opportunity for companies and industries. It provides a ton of benefits for those who utilise it.
For example, AI can help companies and businesses sustain a competitive advantage, move into new businesses, accelerate growth, reduce staffing costs and more.
Not only that, but AI also helps businesses enhance communication, analyse customer data, track sales, predict customer behaviour patterns, and reduce workloads.
Besides that, marketing automation that includes chatbots plays a vital role in the world of digital marketing.
From the customer’s point of view, interacting with a chatbox is convenient and comfortable as they are available 24/7 and give prompt answers to their questions.
2. Shoppable Posts
Shoppable Posts are gaining more and more attention in these few years.
If you are unfamiliar with the concept, shoppable posts or social commerce is when customers buy directly through social media posts without having to leave that app.
It simplifies the buying process of the customers by providing everything they need (product details, payment method and shipping options) all in one platform.
Hence, shoppable posts are indeed a one-stop-shop platform for all users.
Business owners can expand their usage of social media by connecting with their customers, showcasing their products and services, building their brand image and offering convenient and straightforward social commerce.
All in all, it is truly a trump card in the digital marketing trend.
3. Optimise for Voice Search
Have you heard of ‘smart’ devices such as ‘Siri’, ‘Alexa’ and ‘Google Voice’? We’re pretty sure you have at least once in your life! These devices rely almost entirely on voice queries to serve their customers.
With the growing number of these ‘smart’ devices, we can see how verbal interaction with tools is starting to help those who are frequently on to go. These machines are catching up with our preferred way of interacting.
Voice interaction in the digital marketing world provides convenience and instantaneity by helping us conduct searches at the sound of our voice and offers us a few choices at most. That is unlike a text-based search where the results are displayed one screen at a time. Users can use the voice search practically anywhere and anytime in just a matter of seconds.
Overall, a voice search strategy is not only about staying relevant in this time and age, but it also creates a unique and personalised customer experience that will build relationships with the customer and the brand.
4. Influencer Marketing
Although influencer marketing is not a new concept, many businesses and companies are starting to take an interest in this marketing strategy. Initially, brands thought that partnering with massive influencers would bring more benefits in promoting their products. However, the result turned out to be costly and ineffective.
Hence, the term micro-influencer was born, which refers to medium-sized influencers popular enough to be influential and have better engagement rates. Micro-influencer marketing offers a different approach that is more effective in relating to and reaching target individuals.
Hence, influencer marketing is expected to increase year after year. Companies can start looking for influencers who have followers who may be interested in their product and start a collaboration or an outreach today!
5. Video Advertising
Another popular digital marketing trend is video advertising. If you have not involved yourself in video marketing, it’s high time that you should.
Video advertising is another great way to market and promote your products or services through visual content. After all, the majority of us are visual learners.
Nowadays, people are watching more videos than ever. These videos range from advertisements, entertainment purposes, educational, instructional and more. Just look at YouTube!
Video marketing can allow you to convey your story.
If you feel it’s harder to get your message across through written text or pictures; then you can opt to make a video instead! There are many platforms where companies can spread their influence and stories through videos, such as YouTube, Instagram and the recently famous TikTok app.
Business owners can also highlight the benefits and features of a product and service through vlogging! Vlogging is rising in popularity for its personal and direct nature; perfect to connect and relate with the audience on a deeper level!
6. Visual Search
A visual search is a new type of search that will revolutionise the way we currently look for items online! Nowadays, besides typing out our queries in the search bar, we can also upload an image online to search!
For example, Google, and a famous Chinese online shopping website Taobao, have introduced a visual tool in their search engine. This tool allows users to use pictures to find out more about something; such as where to get it or its relevant information!
Users can also utilise the Google Lens feature to find similar apparel and where to buy them. Moreover, they can also use barcodes to find product information, get a summary, read reviews about a book and more!
7. Content Marketing
When discussing digital marketing trends, we cannot forget about content marketing.
We’ve covered a lot of content marketing in our previous articles. The reason for that is because it is one of the most crucial aspects of the business and marketing approach.
However, content marketing is still, and will always be, an essential and timely component of the digital marketing world.
Nevertheless, there will be more emphasis on content marketing as the years go by. This is to keep up with the fast-paced and hustle-and-bustle of the digital marketing world.
With that said, there are more responsibilities for companies to produce quality, impressive and engaging content to stand out from the crowd and attract the audience.
Business owners should make no mistake because content marketing is a timely and crucial strategy to maintain their online presence. Furthermore, it is also integral to show their audience why they should choose to do business with them, among others.
There you have it! We hope that this article will excite and prepare you to understand the digital marketing changes and trends that are unfolding in 2023.
“Get Involved, or Get Left Behind”
This saying resonates with all business owners today to keep up with the fast-paced and evolving digital marketing world.
Indeed, there is no time for a business to stand still! If you’re feeling overwhelmed and not quite sure how to keep up, don’t worry; we’ve got just the thing for you!
You can get all the help you need from a credible creative design agency like Walk Production.
There is a range of services for you to grow your business with us, such as social media marketing services, content writing, SEO services and more. With that said, Walk Production is a comprehensive one-stop solution for you to fulfil all your marketing needs!