One of the most crucial choices you’ll have to make when building a website is picking a domain name.
Your domain name is your website’s address, which people will type into their browsers to access your site. A good one is memorable, easy to spell, and relevant to your business.
In Malaysia, where online businesses are booming, having a good domain name can make all the difference in attracting customers and establishing your brand.
In this post, we’ll examine what constitutes a good domain name and how to create one for your Malaysia-based business.
1. Keep It Short And Memorable
A good domain name should be short, memorable, and easy to spell, making it easier for people to remember and share with others. Aim for a name that is no longer than 15 characters, and avoid using numbers or hyphens if possible.
A short, memorable name can help your business stand out in a crowded market.
It’s simple to understand; if your domain name is too long, you might discourage your potential customers from typing in the search bar your domain name. As a result, your website will have less website traffic.
2. Use keywords
Keywords are the words or phrases users employ while doing an internet search.
Including keywords in your name can help your website appear higher in search engine results pages (SERPs) when people search for those keywords.
For example, if your business sells cupcakes in Malaysia, a domain name like “CupcakesMalaysia.com” can help your website rank higher in search results for “cupcakes in Malaysia”. To scout for ideal and relevant keywords, consider exploring some of the free SEO tools available online.
3. Make it relevant to your business.
Your domain name should reflect what your business does.
If you’re a Malaysian restaurant, a domain name like “MalaysianBites.com” or “MyMalaysianCuisine.com” can help customers understand what your website is about before they even click on it. A relevant name can also help establish your brand and make it easier for people to remember your website.
4. Avoid trademark infringement
Before you choose a domain name, ensuring it doesn’t infringe on someone else’s trademark is essential.
Such an infringement can lead to legal issues and damage to your brand. You can check for trademarks using the Intellectual Property Corporation of Malaysia (MyIPO) website.
Avoid using trademarked names or words too similar to other businesses in your industry.
5. Consider the extension
The extension is the domain name component that follows after the “dot”.
In Malaysia, the most common extension is “.my”. However, there are many other extensions available, such as “.com.my”, “.net.my”, and “.org.my”.
Consider which extension is best for your business.
If you’re targeting a global audience, a “.com” extension might be more appropriate.
6. Get creative
Getting creative is an essential aspect of crafting a good domain name. With millions of websites on the internet, choosing a more creative name can make a significant difference in the success of your online venture.
One way to get creative with your domain name is by using puns or wordplay.
A playful and witty domain name can be memorable and attention-grabbing. For example, a pet grooming business could use a name like “Fur-tastic.com” or “Paw-someGrooming.com.”
These names are not only catchy but also convey a sense of fun and playfulness that reflects your brand identity and tone of voice.
Be cautious, as puns and wordplay only work for fun brands, as opposed to serious brands such as banks, pharmacies, etc.
Another way to get creative is by using abbreviations or acronyms.
If your business has a long name, using an acronym can make it easier to remember and type. For example, a company named “National Kitchen Supplies” could use a domain name such as NKS.com.
However, it is essential to ensure that the acronym is not too obscure or difficult to remember.
7. Test it out
One way to test out your domain name is to ask friends, family, or colleagues to pronounce and spell it correctly. This can help you identify any potential issues with the name that you may have missed.
If they are having trouble remembering or pronouncing the name, you may want to consider tweaking it to make it more user-friendly.
Another way to test out your domain name is to search online. A quick search online can help you identify if any other websites or businesses are using a similar name.
After all, your selection of domain name is also subsumed under your brand positioning effort.
After registering your domain name, you should also test it out by typing it into a web browser to see if it loads quickly and correctly. A slow or broken website can be a turn-off for users and hurt your online credibility.