Google Keyword Planner is a Google Ads tool that assists advertisers and marketers in finding relevant keywords for their advertisements and marketing campaigns.
It allows advertisers and marketers to research and analyse keywords to determine their search volume, competition level, and estimated cost-per-click (CPC) for advertising and marketing purposes.
The Functions of Google Keyword Planner
The keyword planner has two main functions:
1. Discover new keywords
This option helps you find new keywords related to your product, service, or website.
You can enter a keyword or a website URL, and the tool will generate a list of related keywords along with their search volume, competition, and other relevant data.
2. Get search volume and forecasts
If you already have a list of keywords, this option helps you get insights into Google’s search volume trends, competition level, and estimated performance metrics.
You can enter a list of keywords, select your target location, and set other parameters to generate data and forecasts.
However, to make the most of Google’s keyword planner, there are specific tips that you may want to follow.
7 Tips on Using Google Keyword Planner
Here are 7 top tips to take note of while using Google’s keyword planner:
1. Understand your goals
Clearly define your advertising or content goals before using the Keyword Planner. Are you looking to increase website traffic, generate leads, or improve organic search rankings?
Knowing your objectives will help refine your keyword research and focus on relevant keywords.
2. Target specific locations
Select the appropriate location settings in the Keyword Planner if you’re targeting specific geographical locations.
This will provide you with more accurate data on search volume and competition specific to your target audience.
3. Use relevant seed keywords
Start with a few seed keywords directly related to your business or content.
The Keyword Planner will generate additional keyword suggestions based on these initial keywords.
Experiment with different variations and long-tail keywords to discover new opportunities.
4. Analyse search volume and competition
Pay attention to the search volume of keywords to gauge their popularity. However, keep in mind that high search volume sometimes means high quality or relevance.
Assess the competition level to understand how difficult it might be to rank or advertise for specific keywords.
5. Consider long-tail keywords
Long-tail keywords are longer, more specific keyword phrases with lower competition and higher conversion rates.
They can be valuable for targeting niche audiences and capturing highly relevant traffic.
Look for long-tail keyword suggestions in the Keyword Planner and evaluate their potential.
6. Refine keyword ideas
Use the filtering options provided by the Keyword Planner to refine your keyword ideas.
You can filter by average monthly searches, competition, suggested bids, and more. This helps you identify keywords that align with your goals and budget.
7. Explore keyword trends
Keyword Planner also provides historical search volume trends for keywords.
Analysing these trends can give you insights into the seasonality or popularity of specific keywords over time.
This information can help plan campaigns or content calendars.
All in all, keep in mind that while the Google Keyword Planner is primarily designed for Google Ads advertisers, it can also be a useful tool for content creators, SEO professionals, and anyone looking to understand the popularity and competitiveness of specific keywords.
Remember that the Keyword Planner provides estimates and suggestions based on historical data, and the actual performance may vary.
Combining keyword research with other SEO and advertising strategies is important to maximise your results.