What is SEO?
Search engine optimisation (SEO) is the act of increasing the quality and quantity of website traffic through organic search engine results. Fundamentally, it involves improving your site to enhance its visibility for relevant searches.
We all know the better visibility your pages have, like those that reside on the front page of Google, the more attention you amass. In turn, you have a better chance of attracting prospective customers to your business.
How does it work?
Search engines such as Google, Bing, Yahoo! and whatnot seem like magical things, where you type in a search, and a long list of links appear to answer your questions. However, have you ever wondered what’s behind this conducive sorcery?
Let’s explore the inner workings of SEO: These search engines use bot crawlers to go on web pages and collect information on all the content they can find. Then, the crawlers come back with all those 1s and 0s and construct an index.
READ MORE: How to Plan an SEO Campaign that Works?
This index is fed through an algorithm to be analysed among hundreds of ranking factors, determine the order pages that appear and matching the data with your query.
In this article, we’ll be looking at 5 successful SEO case studies in Malaysia, conducted by Walk Production yielding real results.
1. TK Fantastic
TK Fantastic is a corporation that specialises in supplying high volume low-speed fans, giant fans and other electrical equipment for industrial sectors. Despite their several-year reign, TK Fantastic didn’t have a robust online presence, due to their outdated website that failed to reach the Google index.
For this reason, their audience outreach and ranking on search result pages were limited. Their website also didn’t have a mobile view feature, which impeded readability and information for users.
To remedy this issue, Walk Production ran a full website audit, optimising web content and removing any broken links. On-page SEO was conducted by optimising web speed, user interface, content and meta description (an HTML element that summarises your page’s contents).
As for off-page SEO, a link building team worked to build quality and relevant links every month. Simultaneously, a Facebook remarking campaign was put into motion to increase brand awareness and conversion rates.
Within a short six months, TK Fantastic’s new website and the Facebook campaign generated over 10,000 web impressions, alongside a 600% increase in web traffic and 30 new leads. Additionally, the SEO campaign boosted the ranking of their web pages to the first page of Google for 10 targeted keywords, generating 56 new organic keywords.
Rumah-i is a renowned rental service company that offers property management expertise for property owners and investors. Similarly, Rumah-i needed an adequately developed website to increase brand awareness and reach more customers. Without any records on Google, the firm struggled to compete with big names in the property management industry, such as iProperty and PropertyGuru.
The brand awareness face-lift began with essential SEO strategies, which entailed optimising web speed, improving site navigation, and developing engaging content as well as meta description. Moreover, Walk Production churned out quality property-related articles every month to drive up web traffic and increase engagement with readers, with the ultimate goal to convert them into potential leads or customers.
Within the first three months of blog productions and continuous efforts of SEO, Rumah-i obtained a 100% increase in web traffic and over 40 new leads. This performance is incredibly impressive, considering the market’s high competitiveness. Their web pages also made it onto the first page of Google results for 50% of the targeted keywords, upgrading their health score from 50 to a high score of 93.
3. XPERT Engineering
XPERT Engineering is a reputable engineering consulting agency that specialises in the provision of testing, inspection and quality assurance services. Previously, they teamed up with Walk Production to enhance brand awareness. Their former online marketing efforts weren’t fruitful due to lacklustre content that lacked valuable information; their website only generating one organic keyword.
Consequently, Walk Production’s work scope included website development, web content writing, keyword planning and more. On-page SEO was conducted to improve brand visibility and Google search ranking. A link building team worked off-page SEO by creating credible links monthly.
On top of that, a three-month Google Ads campaign was initiated to generate awareness from high-value customers. WP also strategically integrated optimal advertising copy to target the right audience with proper ads budgeting, further enhancing leads.
Another triumphant outcome was that the campaign increased XPERT Engineering’s web traffic by 200% within the first three months, even generating over 20 new leads with an approximate worth of more than RM500,000. That’s a lot of dough! The SEO strategy was successful as well in ranking their web pages on Google results’ first page for 50% of the targeted keywords, with 126 new organic keywords.
4. Foodpanda Magazine Malaysia
You’ve most probably heard of this one, especially since food delivery is one of our only solaces in CMCO. Foodpanda Magazine Malaysia aimed to rank higher on Google and increase customer engagement since the internet brims with food delivery services.
Wary of being drowned out, Foodpanda Magazine Malaysia decided to launch a food blog that produced 210 articles a month. Another goal was to reach 1,500 organic keywords in nine months.
Did they accomplish that? They did and more! WP carried out SEO writing by providing up-to-date articles for their blog, with concise content and the right related keywords.
In nine months, we reached the 1.5k mark and went beyond that, gaining 7,100 new keywords. That’s a drastic growth of 35 times its original number. Foodpanda Magazine Malaysia’s web traffic witnessed a drastic improvement in web traffic, which is an all-time high record during the campaign.
5. SIRIM Standards Technology SST
SST is one of the largest calibration companies in Selangor.
For this project, WP meticulously wrote a professional profile accurately represents the organisation. When the profile and website have been launched, SST wanted to increase the site’s traffic and engagement.
By providing error-free and SEO-tailored writing comprising the relevant keywords, WP delivered precisely that.
SEO is an integral part of any digital marketing campaign. Of course, search engine algorithms often change, causing SEO tactics to evolve along with it. The higher you rank in search results, the more leverage you will have over your fiercest competitors.
Is your company in need of a pick-me-up, brand awareness wise?
Here at Walk Production, you make a request and we deliver.
Not only do we implement SEO tactics that guarantee appealing results, we also offer other services like copywriting, blog writing, website development and logo design—everything that goes into creating the best corporate identity for you.