Your brand is a meaningful symbol that carries promises in your delivery to customers; it’s your message to the world, your identity—it’s you.
The notion of branding is a powerful one, one that you should exert to its fullest potential. With effective branding comes trust, distinction from the competition, and clear insight into what stakeholders can expect from doing business with you.
In this article, we’ll be exploring what a branding agency has to offer and all the benefits that entail from hiring one.
What does a Branding Agency do?
Similar to how bakeries specialise in warm, toasty pastries, a branding agency specialises in establishing, improving and maintaining brand identity. Sort of like a personal publicist for your company.
Their primary focus is on crafting brand strategies by developing or refreshing brands, utilising their wing of creativity, design and communication.
Firstly, a branding agency strives to understand your business, clarifying your values and goals. They will seek to support your brand by communicating this information in the best way possible to the right audiences. B
ased on their expertise, they will provide practical strategies to grow your brand with the right instruments.
What are their responsibilities?
You can think of a branding agency as your strategist or creative team. However, their umbrella role is to plan, create manage and monitor the performance of your branding strategy. They are an addition to your firm’s many departments, one that understands everything about your objectives and promises, and how they’re conveyed to your target audiences and employees.
On top of that, they need to understand your market and what you’re up against. What are the competing brands doing? How does your brand appear alongside them in the market? This heap of information will be put to use in forming a coherent brand strategy for the desired direction of growth.
Some of the areas that branding agencies specialise in are:
- Research and analytics
- Brand positioning
- Brand identity
- Brand portfolio and guidelines
- Design of a brand’s visual identity, i.e. logo design
- Brand strategy and management
- Brand communications
- Product packaging design
- Internal branding
These are the specialisations that make branding agencies different from typical design and advertising agencies. They dig deep under the skin of your business, aiming to achieve an accurate and attractive representation of your organisation, from the tone of voice to the colour palette used.
Why should you hire a branding agency?
It’s no easy feat to exhibit the birth or growth of your organisation when you’re struggling to build a brand that reflects it. The very nature of your brand may lie in the products and services, but refurbishing your promotion methods can help expand your business.
Let’s go over the reasons you should hire a branding agency for a more profitable future:
1. Fresh perspective
If you already have an internal marketing or creative team, outsourcing can bring a fresh outlook to your brand. It can be difficult for your internal team to stay objective after being exposed to the same style of branding every day. By hiring a branding agency, you can benefit from new ideas to stay updated and out of the box.
2. Chance for innovation
As mentioned above, having a third-party consultant can allow innovative strategic opportunities to be introduced. Without the potential biases from internal members, your company can prosper in the direction of undiscovered paths.
3. Better knowledge and expertise
Being a branding agency translates to skill and knowledge in the field. By working with one, you can rest assured that their experience in branding strategies are up-to-date and that miscellaneous brains are working together towards a shared result.
4. Access to the best tools
You don’t show up to a gunfight with a knife. Digital branding agencies are well-versed in the expression of a company’s culture, vision and mission—so of course, they are equipped with the best marketing tools, software and licenses that in-house members can’t just scrounge up.
5. Boost return on investment
Owning a strong brand can boost your company’s revenue. The work done by branding agencies can generate new business and even repeat sales from loyal customers once that trust is fostered. Having a branding agency by your side can ensure consistent branding that goes beyond your employees’ skillset, as well as mark your brand as the go-to for particular products and services.
6. Cross-industry experience
Usually, branding agencies don’t stick with a specific niche. They can provide experience in working with a cross-section of industries so your brand won’t be confined to its operating sector in the ever-evolving market.
7. Reach new audiences
Suppose you’re looking to expand your business by connecting with new customers, a branding agency has the required dexterity to correctly promote your goods and services so that they reach the right group of people.
8. Stay relevant and stand out
It’s hard to stay relevant in this age of fleeting trends and enormous pools of competitors. A branding agency’s duty is to keep your brand current, letting audiences know that you’re adept on the alternating trends within your industry.
Simultaneously, a branding agency can help set you apart from competitors by illustrating to consumers the uniqueness of your brand.
9. Having a marketing team is not enough
Lastly, it’s important to note that branding is not the same as marketing, but rather the driving force. They are two independent aspects of expertise that complement each other. Branding is the fundamental stage of defining your firm’s values, whereas marketing extracts these values and offers solutions to how they can be communicated.
In summation, branding agencies are here to assist you in your journey to self-discovery; what makes you, you, and how that’s special. When your brand is strong, your employees will also be more motivated to support it. Just remember, a flourishing brand is a flourishing business!
If you’re looking to grow your business and shape your corporate identity, Walk Production might be the best fit for you! We are a digital and creative agency that provides marvellous services that could aid your branding process.
With our diverse team of skilled writers, designers and web developers, you can take a load off and focus on other pressing matters. Whether it’s brilliant copywriting, logo and visual design, creating an attention-grabbing company profile—Walk Production does not disappoint.
Feel free to read more about our services here.