Introduction
Guocera is a tile manufacturer based in Malaysia, producing product collections spanning stone, marble, decorative, wood-look, and concrete finishes. The company commissioned two comprehensive catalogues to showcase their ranges to architects, interior designers, and contractors.
The GEM Catalogue and the Relax Catalogue each required distinct visual identities while maintaining a cohesive brand framework. Walk Production developed both publications through full tile catalogue production from concept through to final delivery.
The publications needed to balance aspirational room settings with the technical product data that specification professionals require when selecting materials for architectural and interior design projects.
Our Solutions
Concept development for dual catalogues
Each catalogue received a distinct visual personality while sharing a cohesive brand framework. The GEM Catalogue uses a sophisticated aesthetic to highlight premium stone and marble collections. The Relax Catalogue adopts a warmer, contemporary tone suited to its wood-look and concrete finish ranges.
Both concepts position tiles within inspirational room environments, showing how different collections translate from product swatch to installed setting. This approach gives architects and designers a visual reference that supports material specification conversations with their own clients.
Graphic design and product presentation
The tile catalogue graphic design pairs product photography with lifestyle room imagery on each spread. Readers can see both the individual tile detail and its effect in a complete interior. Elegant layouts give each collection the visual space to communicate texture, pattern, and finish quality without overcrowding the page.
Technical specifications, installation guidelines, and colour variation notes are integrated into clean sidebar and footer zones. These panels complement rather than compete with the visual content. Designers browse the imagery while contractors reference the data panels, serving both audiences from the same layout.
Copywriting and production coordination
Our tile product copywriting developed product descriptions that communicate the character of each tile collection in accessible language. Rather than relying solely on material terminology, the copy describes how surfaces feel and how light interacts with different finishes. It also explains which architectural styles each range suits.
Project management coordinated both catalogues through parallel production timelines. The team managed product data verification, colour accuracy across print proofs, and delivery scheduling to meet Guocera’s distribution requirements for their trade network.
The Results
The completed GEM and Relax catalogues give Guocera professional reference tools that work across their entire distribution network. Architects and designers use them for material inspiration, while contractors and suppliers reference the technical specifications for project quoting.
The dual-catalogue approach allows Guocera to present distinct product identities within a unified brand framework. This supports their market positioning across both premium and contemporary tile segments.
Project Gallery
Related Questions
Why produce two separate catalogues instead of one?
Separate catalogues allow each product collection to receive dedicated visual treatment that matches its market positioning. Premium ranges benefit from a distinct aesthetic identity, while contemporary lines need a different visual tone to reach their specific audience.
How does catalogue design support the building materials industry?
Building materials catalogues serve as specification reference tools for architects and contractors. Effective design combines aspirational imagery showing products in situ with clear technical data. This enables professionals to evaluate aesthetics and performance requirements at the same time.
What information should a tile catalogue include?
A comprehensive tile catalogue includes product photography, room setting imagery, technical specifications like dimensions and finishes, installation guidelines, and colour variation notes. The balance between visual inspiration and technical data depends on the primary audience.
Does Walk Production design catalogues for manufacturers?
Yes. Walk Production produces product catalogues for manufacturers across building materials, consumer goods, and industrial sectors. We adapt our design approach to match both the products and the expectations of each industry’s trade audience.
How is colour accuracy maintained in printed tile catalogues?
Colour accuracy in tile catalogue design involves careful colour management throughout the design and print production process. We work with calibrated proofs and conduct press checks to verify that printed tile colours represent the physical products as closely as possible.
