AIA Shared Services Brand Guidelines
Multi-country brand guidelines for the shared-services division of a major Asia-Pacific insurer, governing identity application across regional operations.
View Case StudyWalk Production has live engagements across management consulting, corporate advisory, audit and accounting, legal practice, capital-markets advisory, trustee and fiduciary services. Discreet institutional brand language. Editorial-led marketing retainers. Capability publications, partner-bio systems and practice-area microsites built for the firm structure professional services actually run.
B2B marketing depth is the differentiator: thought-leadership editorial, B2B SEO for niche-area advisory and legal practice, partner photography and biography systems, plus bilingual EN, BM and Mandarin output for Asia-Pacific cross-border work.
We serve management consulting, advisory, accounting and audit practices, law firms, capital-markets advisory, trustee and wealth services. Discreet institutional brand language and editorial-led marketing built for the firm structure professional services actually run, including partner-led practices, advisory boutiques and multi-office regional firms.
Brand work and editorial marketing run alongside each other: corporate identity, brand strategy, partner-bio systems, B2B SEO, thought-leadership editorial, practice-area microsites and capability publications. Bilingual EN, BM and Mandarin output in-house, with active client work across Malaysia and Asia Pacific.
Four buyer profiles within the Malaysian and regional professional-services ecosystem. We staff each engagement against the practice, not a generic corporate template.
Management consulting, strategy, corporate advisory and transaction services. Brand strategy, partner-led pitch decks, capability presentations and editorial services for boardroom-grade engagements.
Audit, tax, accounting and assurance practices. Corporate brand, capability publications, sector-insight editorial and bilingual sales collateral for owner-managed business and listed-entity clients.
Corporate, dispute resolution, M&A, capital markets, intellectual property and niche legal practice. Partner-bio systems, practice-area microsites, B2B SEO and thought-leadership editorial for institutional and corporate buyers.
Trustee, fiduciary, wealth-management, capital-markets and estate-planning practices. Brand identity, dual-language website systems, client-facing publications and discreet marketing collateral for high-trust client relationships.
Management consulting, strategy, corporate advisory and transaction services. Brand strategy, partner-led pitch decks, capability presentations and editorial services for boardroom-grade engagements.
Audit, tax, accounting and assurance practices. Corporate brand, capability publications, sector-insight editorial and bilingual sales collateral for owner-managed business and listed-entity clients.
Corporate, dispute resolution, M&A, capital markets, intellectual property and niche legal practice. Partner-bio systems, practice-area microsites, B2B SEO and thought-leadership editorial for institutional and corporate buyers.
Trustee, fiduciary, wealth-management, capital-markets and estate-planning practices. Brand identity, dual-language website systems, client-facing publications and discreet marketing collateral for high-trust client relationships.
Brand strategy, identity, guidelines, partner-bio systems and capability publications for management consulting, advisory, accounting, audit, legal, capital-markets and trustee practices.
Brand strategy, logo, full corporate identity system and brand guidelines for professional-services firms across consulting, advisory, accounting, legal and trustee practice.
Brand audit, market positioning and messaging strategy for firms entering new practice areas, expanding to new offices, repositioning a partner-led legacy or merging with a counterpart firm.
Full brand-guidelines manual covering identity, typography, photography, partner-bio template and bilingual or trilingual application across the website, capability publications and client deliverables.
Partner-bio system, practice-area identity rules and partner photography service. Built so the firm can add a new partner or launch a new practice area without going back to the design agency.
B2B sales-grade corporate profile and capability publication for professional-services firms. Partner directory, sector experience, deal-list track record and bilingual editions in one volume.
B2B SEO, thought-leadership editorial, practice-area microsites and webinar services for professional-services firms. Built around the institutional buyer journey.
B2B SEO and AI search (GEO) retainers for professional-services firms. Practice-area landing pages, partner-bio SEO, structured data, citation-rich editorial and AI-search-ready content for major AI answer engines and large-language-model search surfaces.
Thought-leadership editorial and sector-insight retainers for advisory, consulting, audit and legal practices. Partner-led articles, regulatory commentary, sector-update notes and bilingual EN, BM and Mandarin editorial.
Partner photography service and bio-system production in-house. Studio-grade partner portraits, group leadership shots, on-site office photography and video introductions for the website, capability decks and client materials.
Practice-area microsites within a single firm site. Built so each practice has its own narrative, partner directory, sector experience and SEO surface, while sharing the master brand and the parent navigation.
Webinar series, client roundtable and event-marketing collateral for professional-services firms. Programme branding, registration landing pages, partner-led decks, follow-up editorial and post-event social cuts.
Multi-country brand guidelines for the shared-services division of a major Asia-Pacific insurer, governing identity application across regional operations.
View Case Study
Corporate publication for an investment company presenting strategic vision, partner network and portfolio achievements in premium-print format.
View Case Study
Brand identity and website for a diversified financial group, consolidating subsidiaries under a unified visual system across investment and securities lines.
View Case Study
Management-consulting identity for a Malaysian advisory firm working across Southeast Asian markets. Built for investor presentations and high-level corporate engagements.
View Case Study
Brand identity and dual-language English and Chinese website for a fiduciary-services provider serving trust and estate-planning clients across Malaysia.
View Case Study
PowerPoint capability deck for a technology staffing firm pitching enterprise clients, structured as a master template for ongoing in-house edits.
View Case StudyWalk Production has partnered with management consulting, advisory, accounting, audit, legal, capital-markets, trustee and wealth-services firms alongside corporate clients across Malaysia and the region.
Professional-services brands are not consumer brands. Identity systems are scoped against the institutional buyer and the partner-led firm structure. Built for partner photography and capability publications, not mass-market campaigns.
Thought-leadership editorial, partner-led articles, regulatory commentary and client alerts produced by editorial staff who can read a deal memo and draft a partner-quality piece. The cadence runs on a working calendar.
Partner-bio templates, practice-area identity rules and partner photography services built so the firm can add a new partner or launch a new practice area without going back to the design agency.
English, Bahasa Malaysia and Mandarin partner profiles, capability publications and practice-area microsites under one editorial team in-house, which matters for cross-border engagements across Singapore, Hong Kong and Greater China.
The more context you share, the sharper our first response. A rough scope and timeline are enough to begin.