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Banks, Insurers & Takaful Operator Branding.

A creative and marketing partner for banks, insurers, takaful operators, re-insurers and asset managers in Malaysia. Copywriters with banking, insurance and re-insurance experience. Design language fluent in institutional restraint, IR-grade typography and rating-agency convention.

One in-house team serving clients across Malaysia and Asia Pacific. Strategy, design, copy, photography, video, web and print all sit under one roof, accountable to one project lead from kickoff to launch.

Get a Quote →See Financial Work

Walk Production
at a glance.

2018
Established track record
40
In-house specialists
300+
Projects completed
10+
Financial services clients

Branding for
financial services.

We serve banks, insurers, takaful operators, re-insurers and asset managers. Copywriters with direct experience in financial services. Product disclosure, suitability framing and compliance review built into the writing process, not bolted on.

Institutional brand and customer marketing run under one creative direction. Strategy, design, copy, photography, video, web and print all sit under one roof, with active client work across Malaysia and Asia Pacific.

Financial clients
we serve.

Four buyer profiles within the financial services industry. Each engagement is scoped against the buyer and the compliance pathway, not the broad financial-services label.

01 Banking & Capital Markets

Conventional banks, investment banks, capital markets firms and rating agencies. Annual reports, IR communications, corporate websites, customer campaigns and rating-agency presentations.

Best for
  • Commercial and corporate banks
  • Investment banks
  • Rating agencies and capital markets firms
02 Insurance & Re-insurance

General and life insurers, re-insurers and Labuan-licensed entities. Statutory annual reports, product collateral, customer campaigns and broker communications.

Best for
  • General and life insurers
  • Re-insurers
  • Labuan-licensed entities
03 Takaful

Family and general takaful operators. Shariah-compliant brand systems, bilingual product collateral, agency-channel communications and customer campaigns aligned to Shariah-advisory review.

Best for
  • Family takaful operators
  • General takaful operators
  • Re-takaful entities
04 Asset Management & Wealth

Asset managers, fund houses, wealth advisers and trustee firms. Investor decks, fund factsheets, IR microsites and customer-facing wealth content under one creative direction.

Best for
  • Asset managers and fund houses
  • Wealth advisers and family offices
  • Trustee and custodian firms

Banking & Capital Markets

Conventional banks, investment banks, capital markets firms and rating agencies. Annual reports, IR communications, corporate websites, customer campaigns and rating-agency presentations.

Best for
  • Commercial and corporate banks
  • Investment banks
  • Rating agencies and capital markets firms

Insurance & Re-insurance

General and life insurers, re-insurers and Labuan-licensed entities. Statutory annual reports, product collateral, customer campaigns and broker communications.

Best for
  • General and life insurers
  • Re-insurers
  • Labuan-licensed entities

Takaful

Family and general takaful operators. Shariah-compliant brand systems, bilingual product collateral, agency-channel communications and customer campaigns aligned to Shariah-advisory review.

Best for
  • Family takaful operators
  • General takaful operators
  • Re-takaful entities

Asset Management & Wealth

Asset managers, fund houses, wealth advisers and trustee firms. Investor decks, fund factsheets, IR microsites and customer-facing wealth content under one creative direction.

Best for
  • Asset managers and fund houses
  • Wealth advisers and family offices
  • Trustee and custodian firms

Corporate branding & communications
services.

Institutional brand, statutory reporting and investor-facing assets for the financial-services entity. Engaged individually or as a complete corporate transformation.

01 Corporate Branding & Identity

Brand strategy, logo, full corporate identity system and brand guidelines for banks, insurers, takaful operators, re-insurers and asset managers.

Deliverables
  • Brand strategy & positioning
  • Logo & corporate identity
  • Stationery & business templates
  • Brand guidelines manual
  • Sub-brand architecture rules
  • Brand activation rollout pack
View Corporate Branding & Identity
02 Annual Report

Statutory annual reports for banks, insurers, takaful operators and rating agencies, including Bursa-listed entities. MFRS-aware financial highlights and audit-committee ready production.

Deliverables
  • Editorial structure & narrative
  • Chairman & CEO statements
  • MFRS-aware financial highlights
  • Risk and governance spreads
  • Print-ready & digital PDF
  • Audit-committee revision cycle
View Annual Report
03 Sustainability Report

Standalone or integrated sustainability and ESG reports aligned to Bursa Sustainability Reporting, GRI, TCFD and IFRS S1/S2, with sector-specific frameworks for financial institutions.

Deliverables
  • Materiality matrix design
  • TCFD & climate disclosure
  • GRI & IFRS S2 indices
  • Stakeholder narrative spreads
  • Print-ready & digital PDF
  • Assurance-ready production file
View Sustainability Report
04 Corporate Website

Corporate websites for banks, insurers, takaful operators and asset managers. Investor-relations modules, regulatory disclosure, leadership, careers and PDPA-aligned forms.

Deliverables
  • UX strategy & sitemap
  • Responsive front-end build
  • CMS & enquiry forms
  • IR & disclosure modules
  • PDPA-aligned data capture
  • GA4 + accessibility setup
View Corporate Website
05 Investor Relations Pack

IR communication suite covering analyst-briefing decks, results presentations, fact sheets, rating-agency packs and credit review documentation.

Deliverables
  • Analyst briefing deck
  • Quarterly results presentation
  • IR fact sheet & data pack
  • Rating-agency presentation
  • Credit review documentation
  • Bilingual EN / BM versions
View Investor Relations Pack

Marketing & customer engagement
services.

Customer-facing brand, campaign and digital assets for product lines and distribution channels. Built around the buyer journey, compliance-reviewed before release.

01 Marketing Collateral

Product brochures, customer leaflets, agent-channel collateral and branch-network materials for banking, insurance and takaful product lines.

Deliverables
  • Product brochure & leaflet
  • Agent and broker pack
  • Branch network collateral
  • Compliance-reviewed key messaging
  • Bilingual EN / BM versions
  • Print specs & coordination
View Marketing Collateral
02 Product Campaign

Integrated product campaigns for retail and corporate financial products. Concept, key visual, OOH, press, social, video and a customer microsite.

Deliverables
  • Campaign concept & key visual
  • OOH, press & social adaptations
  • Compliance-reviewed messaging
  • Campaign video & cutdowns
  • Customer landing page
  • Reach and engagement reporting
View Product Campaign
03 Social Media Content

Social-first content for banks, insurers, takaful operators and asset managers. Editorial strategy, monthly content calendar, organic posts and paid creative.

Deliverables
  • Editorial strategy & calendar
  • Monthly organic content
  • Paid creative variants
  • Compliance-reviewed copy
  • Bilingual EN / BM versions
  • Reporting and refinement loop
View Social Media Content
04 Customer Microsite

Product microsites and customer-acquisition landing pages with lead capture, calculator modules, quote forms and CRM hand-off.

Deliverables
  • Customer-journey UX
  • Calculator & quote modules
  • Lead capture & CRM hand-off
  • PDPA-aligned data capture
  • Bilingual EN / BM build
  • GA4 + tracking setup
View Customer Microsite
05 Brand Video & Photography

Corporate films, customer-story videos, agent-channel training films and product photography. Compliance review pass before release.

Deliverables
  • Corporate brand film
  • Customer story interviews
  • Agent training films
  • Product photography
  • Compliance review pass
  • Final masters & social cuts
View Brand Video & Photography

Complete solution for financial services.

Aspect
Corporate communications
Customer marketing
Brand work
Corporate logo, identity system, brand guidelines
Product sub-brands, campaign creative, customer touchpoints
Print collateral
Annual report, sustainability report, IR fact sheet
Product brochure, customer leaflet, agent and broker pack
Digital
Corporate website, IR microsite, regulatory portal
Customer microsite, calculator, quote form, landing page
Visualisation
Corporate brand film, leadership interviews, IR photography
Product film, customer story, social-first creative
Primary audience
Investors, analysts, regulators, rating agencies
Retail customers, agents, brokers, distribution partners
Engagement length
14 to 22 weeks for a reporting cycle, or rolling retainer
6 to 12 weeks per campaign, or rolling retainer
Commercial outcome
Investor confidence, rating affirmation, regulatory standing
Lead volume, customer acquisition, channel activation

Engage us across both, or start with one and add the other on the next cycle. Same creative team, same project lead, one accountable point of contact.

Financial services
work.

Recent engagements across banks, insurers, takaful operators, re-insurers and asset managers.

View Portfolio →
MSIG Insurance Annual Report 2022
Insurance

MSIG Insurance Annual Report 2022

Annual Report

Statutory annual report for an established general insurer covering motor, fire, marine and specialty lines.

View Case Study
MSIG Insurance Annual Report 2024
Insurance

MSIG Insurance Annual Report 2024

Annual Report

Refreshed statutory annual report for the same general insurer, covering financial performance and claims management.

View Case Study
MSIG Stakeholder Calendar 2024
Insurance

MSIG Stakeholder Calendar 2024

Stakeholder Calendar

Year-end stakeholder calendar for a general insurer, premium board and bilingual layout.

View Case Study
MSIG Festive Video
Insurance

MSIG Festive Video

Brand Video

Festive brand video for a general insurer with bilingual subtitles and social-first cutdowns.

View Case Study
Baiduri Bank Annual Report 2023
Banking

Baiduri Bank Annual Report 2023

Annual Report

Statutory annual report for a Bruneian commercial bank covering retail, corporate and Islamic banking lines.

View Case Study
Baiduri Bank Annual Report 2024
Banking

Baiduri Bank Annual Report 2024

Annual Report

Statutory annual report for the same commercial bank, covering financial performance and digital strategy.

View Case Study
Bank Islam Sadaqa House
Islamic Banking

Bank Islam Sadaqa House

Impact Report

Impact report for the Sadaqa House crowdfunding initiative under a Malaysian Islamic bank, covering beneficiary outcomes.

View Case Study
MARC Annual Report 2023
Rating Agency

MARC Annual Report 2023

Annual Report

Annual report for the Malaysian Rating Corporation Berhad, covering credit-rating activity and capital-markets analysis.

View Case Study
Apex Equity
Capital Markets

Apex Equity

Corporate Rebranding

Brand identity refresh for a Bursa-listed financial-services group covering equity broking, asset management and trustee businesses.

View Case Study

Our financial services clients.

Walk Production has partnered with banks, insurers, takaful operators, re-insurers, asset managers and rating agencies alongside corporate clients across Malaysia and the region.

Why financial brands
choose us.

Copywriters from financial services

Walk Production copywriters have produced annual reports, IR communications, product brochures, customer campaigns and rating-agency presentations for banks, insurers and re-insurers. Not generic content writers retrained on the job. They know how product disclosure, suitability framing and compliance review shape a paragraph.

Design language of finance, fluent

Institutional restraint, IR-grade typography and MFRS-aware financial highlights infographics are second nature, with Solvency II, Basel III and Bursa Listing Requirements understood at a working level. Buyers do not have to teach us the conventions, the rating-agency expectations or the regulatory pages.

One agency for both sides of the brand

Corporate branding, IR and statutory reporting on one side. Customer marketing, product campaigns, social and microsites on the other. Same creative direction, same project lead. The institutional brand and the customer brand stay aligned without two vendors arguing over a colour swatch or a tone of voice.

In-house, end-to-end

Strategy, design, copy, photography, video, web build and print production all sit under one roof, serving clients across Malaysia and Asia Pacific. A single accountable project lead runs the engagement across both corporate and customer touchpoints, with compliance review built into the schedule.

Financial marketing & branding
questions.

Yes. The team has produced annual reports, sustainability reports, IR communications, product brochures, customer campaigns and rating-agency presentations for banks, insurers, takaful operators, re-insurers and rating agencies. Our copywriters are briefed on product disclosure, suitability framing and how compliance reviewers read financial copy before they sit down to write.
Yes. We design and write statutory annual reports, sustainability reports and integrated reports for banks, insurers, takaful operators and rating agencies, including Bursa-listed entities. Reports are produced to meet the disclosure framework that applies to your entity, with audit-committee revision cycles built into the schedule. IR work covers analyst briefing decks, results presentations, IR fact sheets, rating-agency packs and credit-review documentation.
Yes. We produce bilingual brand systems, product collateral and customer campaigns for family and general takaful operators, with copy and design built around Shariah-advisory review cycles. Bahasa Malaysia and English are written and edited in-house, so bilingual takaful collateral reads natively rather than as a translation. Shariah review gates are mapped at kickoff and built into the production schedule alongside compliance and legal review.
Yes. Most of our financial services engagements run across both. Corporate branding, IR communications and statutory reporting on the institutional side. Product campaigns, customer microsites, social content and agent-channel collateral on the marketing side. Same creative direction, same project lead, single accountable point of contact. The institutional brand and the customer touchpoints stay aligned, and you do not have to brief two agencies on the same business.
Compliance review is built into the production schedule from kickoff, not bolted on at the end. Revision rounds are gated against compliance, legal and where relevant Shariah review meeting dates. Disclosure pages, product fact sheets, rating-agency tables and customer-facing key messaging are drafted with the reviewer in mind and surfaced for review before they hit design lock-up. We work to the reviewer comments without re-litigating the regulatory rules.
Yes. We produce annual reports, IR fact sheets and rating-agency presentations for entities including a national rating corporation. Rating-agency packs cover the credit story, capital and liquidity position, governance and risk, sector exposure and forward outlook, formatted to the conventions analysts expect. We can build the presentation alongside the annual report so the messaging, financial highlights and risk narrative stay consistent across the two documents.

Start a
project.

The more context you share, the sharper our first response. A rough scope and timeline are enough to begin.

01
You submit
We confirm receipt and route to a project manager.
02
Discovery call
A 30-minute call to understand objectives and scope.
03
Proposal
Itemised proposal within 1 week.
04
Kickoff
Brief finalised, production starts.
Project enquiry
Approximate budget