Introduction
MSIG Insurance (Malaysia) Berhad is an insurance provider based in Malaysia, specialising in general insurance products and services. The company produces seasonal festive content to connect with its audience during key cultural celebrations throughout the year.
MSIG commissioned Walk Production to create a series of motion graphic videos that deliver festive greetings with creative visual storytelling. Walk Production handled the full creative scope including art direction, custom illustration, storyboarding, motion graphic animation, and video editing. The project delivered a cohesive festive video series for digital distribution across the company’s social media channels.
Our Solutions
Key visual and storyboard development
Each festive video began with a key visual that establishes the specific cultural occasion’s mood while staying connected to MSIG’s brand identity. Storyboards mapped the narrative flow of each animation. They planned how festive elements, brand messaging, and cultural references would unfold across the video’s duration. This structured approach provided clear creative direction before production began.
The creative approach varies between festive occasions. Distinct colour palettes, illustration styles, and visual motifs reflect each celebration’s cultural character. A recognisable MSIG brand thread is maintained throughout the series, providing visual consistency while allowing creative flexibility for each occasion.
Custom illustration and graphic design
Custom illustrations were developed specifically for each festive video. Original artwork replaced generic stock imagery, giving the series a distinctive visual identity. The custom illustration design produced cultural symbols, festive traditions, and celebratory scenes with a style that feels both contemporary and culturally respectful.
The illustration approach maintains enough visual consistency across the series that viewers recognise MSIG’s festive content as part of a cohesive campaign. Each individual video retains enough creative distinction to feel fresh and relevant to its specific occasion. This balance supports brand recall while keeping audiences engaged with new visual treatments.
Motion graphic animation and editing
The motion graphic animation brings static illustrations to life through fluid transitions, character movement, and typographic animation. Each video’s pacing is calibrated for social media viewing. Attention is captured quickly and the brand message is delivered within an optimal viewing window for digital audiences.
Post-production editing refined timing, added sound design, and optimised each video for digital platform specifications. The final outputs are formatted for deployment across MSIG’s social media channels and digital communication touchpoints. Each video meets technical requirements for multiple platform formats.
The Results
The festive video series gives MSIG a library of branded seasonal content that supports year-round audience engagement across digital platforms. The custom illustration approach distinguishes the campaign from generic festive content.
Each video reinforces MSIG’s brand presence during high-traffic cultural moments. The culturally considerate creative approach helps each video connect authentically with its target audience while maintaining the professional brand standards expected of a major insurance company.
Project Gallery
Related Questions
What are motion graphic videos?
Motion graphic videos use animated illustrations, typography, and graphic elements to tell visual stories. Unlike live-action video, motion graphics are entirely created through design and animation. This offers full creative control over visual style, messaging, and brand integration.
Why do brands create festive video content?
Festive video content connects brands with audiences during culturally significant moments when social media engagement peaks. These seasonal touchpoints build brand warmth and recall. They show audiences that the company participates in shared cultural celebrations throughout the year.
How does Walk Production approach culturally respectful content?
We research cultural traditions and visual references specific to each celebration. Original illustrations are developed to represent festive occasions authentically. This approach avoids stereotypical or generic imagery and instead creates visuals that resonate with cultural context and audience expectations.
Can motion graphic videos be produced as a series?
Yes. Producing festive content as a series allows brands to build a consistent visual identity across seasonal campaigns. A shared illustration style and brand framework creates recognition. Individual creative direction keeps each video fresh for returning viewers.
What platforms are festive videos optimised for?
Festive videos are typically optimised for social media platforms including Instagram, Facebook, LinkedIn, and TikTok via our social media marketing workflow. Each platform has different format specifications, aspect ratios, and optimal video lengths. We account for these requirements during production and deliver multiple format versions.
