Introduction
Kakitangan.com is a human resource management platform based in Malaysia, providing payroll, attendance, and HR administration services to employers across the region. The company serves a diverse client base spanning small businesses through to larger organisations with complex workforce requirements.
Walk Production was appointed to deliver a full website revamp and implement a search optimisation strategy. The project scope covered UI/UX design, website development, custom illustrations, content writing, blog management, and SEO. The goal was to position Kakitangan as a trusted HR software provider in a competitive SaaS market.
The multilingual nature of the Malaysian market required careful attention to content architecture. The website needed to communicate software features effectively in English, Malay, and Chinese while maintaining a consistent brand experience across all language versions. Blog management and search optimisation were included to build the platform’s organic visibility over time.
Our Solutions
UI/UX design and custom illustrations
The UI/UX design used a vibrant colour palette to convey professional friendliness while maintaining the credibility expected of business software. Navigation was structured around the key actions visitors take when evaluating HR platforms, including feature comparison, pricing review, and demo requests. The creative direction balanced approachability with the functional clarity that B2B buyers require.
A library of custom illustrations and character designs representing diverse professional sectors was produced specifically for the platform. These assets depict professionals from various industries and ethnic backgrounds, reflecting the diversity of Malaysian workplaces. The illustrations bridge the gap between human-centric service and technical capability, giving Kakitangan a distinctive visual identity that sets it apart from competitors relying on generic stock imagery. Each character was designed with consistent proportions and styling to maintain brand coherence across the website and marketing materials.
Multilingual content and website development
The website was developed in three languages, covering English, Chinese, and Malay, to reach Malaysia’s diverse business community. The SaaS website copywriting team developed messaging that communicates software features clearly across all language versions while remaining culturally appropriate. Each language version received original copy rather than direct translation, allowing for natural phrasing.
Website development focused on mobile responsiveness and page speed, given that many HR administrators access platforms from mobile devices throughout the working day. The technical architecture supports language switching without disrupting user sessions or navigation context. Feature pages were structured to present complex HR capabilities in digestible sections, helping employers understand how the platform addresses their specific workforce management needs. Form integrations allow visitors to request demonstrations directly from feature pages.
SEO and blog management
The B2B SEO programme targeted commercial keywords including phrases related to online payroll systems and HR software in Malaysia. Technical SEO addressed site structure, metadata, and page load performance. On-page optimisation aligned content with the search terms that employers use when researching HR software options for their organisations.
Blog management established a regular publishing schedule covering HR topics that employers commonly search for. Articles address payroll compliance, leave management, employee onboarding, and workforce administration, building topical authority in the HR software space. This ongoing content approach drives additional organic traffic while supporting main service pages through strategic internal linking and keyword coverage across the full range of HR management topics.
The Results
The website serves as a lead-generation platform that has strengthened Kakitangan’s market presence among Malaysian employers. The platform now tracks a substantial portfolio of organic keywords, with multiple service-related terms achieving first-page search rankings in Malaysia for competitive HR software phrases.
The combination of multilingual content and consistent search visibility supports ongoing business growth and customer acquisition. The custom illustration library provides a distinctive brand asset that reinforces recognition across marketing channels and social media platforms beyond the website itself.
Project Gallery
Related Questions
Why is multilingual website design important for Malaysian businesses?
Malaysia has a diverse business community that includes speakers of English, Malay, and Chinese. Multilingual websites help software platforms reach wider audiences and demonstrate cultural awareness. For HR software specifically, employers expect to interact with business tools in their preferred language for daily operations.
How do custom illustrations benefit SaaS website design?
Custom illustrations create distinctive visual identities that differentiate SaaS platforms from competitors using generic stock imagery. They help communicate software concepts visually and make abstract features more tangible. For HR platforms, illustrations showing diverse professionals reinforce the human element of workforce management technology.
What makes B2B SaaS SEO competitive in Malaysia?
B2B SaaS SEO involves competing for high-value commercial keywords against well-funded competitors. Success requires strong technical optimisation, authoritative content, and strategic keyword targeting. The Malaysian market adds complexity through multilingual search behaviour and varying search volumes across language segments.
How does blog content support HR software visibility?
A regular SaaS blog writing service targeting HR management topics attracts employers searching for guidance on payroll, compliance, and workforce administration. Regular publishing builds topical authority in the HR software category. Blog articles also create internal linking opportunities that strengthen the search performance of core product and service pages.
What website features help HR software platforms convert visitors?
Effective HR software websites include clear feature explanations, accessible pricing information, demo request options, and mobile-responsive design. Intuitive navigation helps visitors evaluate capabilities quickly. Multilingual support expands reach to diverse employer segments, and well-placed calls to action guide visitors toward conversion steps.
