Introduction
Kintex is an upholstery materials supplier based in Malaysia, providing fabric, leather, and related materials to furniture manufacturers and commercial clients. The company serves trade buyers who require reliable sourcing for their production needs across various upholstery applications.
Walk Production was appointed to deliver a complete website redevelopment and search engine optimisation initiative. The project scope covered UI/UX design, web content writing, website development, SEO, blog management, and managed cloud hosting. The objective was to build online visibility and generate quality business enquiries from trade buyers searching for upholstery supplies.
The existing website lacked the structure and content depth needed to compete in organic search. A complete rebuild was required to present the product range professionally and establish Kintex as a credible supplier within the Malaysian market.
Our Solutions
Website design and development
The website revamp began with an art direction exercise to establish a professional visual identity suited to trade buyers. A clean interface using modular layouts organises product categories logically, making it straightforward for buyers to find relevant materials by type, application, or specification. The creative direction prioritised product photography and clear category navigation.
The site features dedicated landing pages for each product category, with individual product pages providing material details, specifications, and application guidance. The UI/UX approach prioritised fast load times and mobile responsiveness, recognising that many trade buyers browse supplier websites from mobile devices during working hours. Managed cloud hosting provides reliable uptime, regular backups, security patching, and server performance monitoring for the media-rich product catalogue pages.
Content writing and blog management
The B2B website copywriting covered product descriptions and service pages that communicate technical material specifications while addressing common buyer questions. Each product category page received original copy explaining material properties, suitable applications, care instructions, and ordering guidance. The writing balances technical accuracy with readability for both experienced buyers and those new to upholstery materials sourcing in Malaysia.
An ongoing blog strategy builds topical authority in the upholstery supply sector. Regular articles covering industry topics, material guides, and application advice drive additional organic traffic. This content programme supports main service pages through strategic internal linking while positioning Kintex as a knowledgeable supplier that understands the needs of furniture manufacturers and commercial buyers.
Search engine optimisation
The B2B SEO services targeted commercial keywords with strong purchase intent relevant to upholstery supply in Malaysia. Meta titles, descriptions, and on-page content were optimised for target search terms. A structured keyword strategy mapped priority phrases to specific product and service pages across the website.
Technical SEO addressed image compression for faster page speed, descriptive alt text for all product images, and permalink structure improvements. Google Search Console and analytics tools were integrated to track ranking movements and organic traffic performance over time. Ongoing monitoring allows the team to identify new keyword opportunities and adjust content strategy based on actual search data and seasonal demand patterns for upholstery materials.
The Results
Within the first year, multiple targeted keywords achieved strong positions on Google, with several service terms reaching the first page of search results for upholstery-related queries. Organic traffic grew from a low baseline to a consistent monthly volume, with the website now tracking a growing portfolio of organic keywords across product categories.
The improved rankings and professional presentation have strengthened Kintex’s ability to attract quality business enquiries from trade buyers. The managed hosting arrangement provides ongoing technical stability and performance, allowing the team to focus on content publishing and SEO refinement rather than server administration.
Project Gallery
Related Questions
What does a website revamp project typically include?
A website revamp typically covers art direction, UI/UX design, content writing, technical development, and on-page SEO. The scope depends on business objectives and the condition of the current site. For product-based businesses, it often includes category page design and product photography integration.
How long does SEO take to show results for B2B businesses?
SEO results vary by industry competitiveness and starting position. Many B2B businesses see measurable ranking improvements within three to six months, with continued growth over twelve months. Consistent content publishing and technical optimisation help accelerate progress in competitive supply-chain markets.
Why is blog management important for B2B supplier websites?
A regular B2B blog writing service supports SEO by creating additional indexed pages targeting relevant long-tail keywords. For B2B suppliers, regular articles demonstrate industry knowledge and provide useful information to potential buyers. Blog content also creates internal linking opportunities that strengthen the authority of core product pages.
What technical factors affect website SEO performance?
Technical factors include page load speed, mobile responsiveness, URL structure, image optimisation, and proper meta tag implementation. Server performance and hosting reliability also contribute to search engine rankings. These elements help search engines crawl and index content correctly and efficiently.
How does managed cloud hosting benefit business websites?
Managed cloud hosting provides reliable server uptime, regular security updates, automated backups, and performance monitoring without requiring in-house technical resources. For product-heavy websites with many images, optimised hosting helps maintain fast page load times that support both user experience and search rankings.
