Introduction
Sunway Berhad is a conglomerate based in Malaysia with operations across property, construction, healthcare, education and hospitality sectors. The company maintains active sustainability commitments and publishes regular reports on environmental, social and governance performance.
Walk Production was appointed to develop a sustainability microsite that presents the company’s ESG initiatives in a digital format. The project scope covered microsite development, UI/UX design, web content writing, graphic design, infographics and ongoing website maintenance.
The microsite needed to translate detailed sustainability report data into an accessible digital experience for diverse audiences. Corporate sustainability content often relies on dense PDF reports that are difficult for general audiences to navigate. The project aimed to present the same information through interactive visual formats, structured web content and data visualisation that makes ESG performance tangible.
Our Solutions
Microsite design and development
The sustainability microsite presents ESG content drawn from broader ESG and sustainability report design work in an accessible format designed for multiple stakeholder groups including investors, media and the general public. Art direction established a visual language that aligns with Sunway Berhad’s corporate identity while incorporating sustainability-themed design elements. Colour choices reference environmental responsibility, and layout structures guide visitors through sustainability pillars, performance highlights and programme descriptions.
Built on WordPress with responsive design, the microsite functions consistently across devices and screen sizes. The development approach allows content to be updated as new sustainability data becomes available. Interactive elements including expandable sections, data highlights and visual navigation help visitors explore topics at their preferred depth without being overwhelmed by the volume of sustainability information.
Infographics and data visualisation
The data visualisation team and graphic design team developed custom sustainability infographic design to translate sustainability metrics into visual formats. Charts, diagrams and illustrated data points make performance figures accessible to audiences who may not engage with detailed report tables. Each infographic was designed to communicate key statistics at a glance.
Working from sustainability report content, the team identified key data points suited to visual presentation across environmental, social and governance categories. The infographics cover environmental performance metrics, social impact initiatives, community programmes and governance structures. Visual consistency across all data elements maintains the standard expected of a major conglomerate’s corporate communications while making sustainability data more approachable for audiences without specialist knowledge.
Content development and maintenance
Sustainability report content was adapted for digital reading, with concise website copywriting that retains factual accuracy while improving readability for web audiences. Long-form report sections were restructured into scannable web content with clear headings, supporting bullet points and summary paragraphs that highlight key achievements. The writing balances the formal tone expected of corporate sustainability communications with the accessibility web audiences require.
Ongoing website maintenance supports the platform’s continued relevance as sustainability initiatives evolve and new reporting periods conclude. Regular updates allow Sunway Berhad to add new performance data, initiative updates and programme descriptions without requiring a full site rebuild. The maintenance arrangement covers technical updates, security monitoring and content management support to keep the microsite current and performing reliably.
The Results
The sustainability microsite gives Sunway Berhad a dedicated platform for communicating ESG initiatives to stakeholders, media contacts, investors and the general public. The visual approach makes sustainability data accessible to audiences who might not read through traditional PDF report formats or lengthy printed documents.
The microsite shows how visual communication and structured digital presentation can make corporate sustainability reporting more accessible to broader audiences. The ongoing maintenance arrangement supports regular content updates as new sustainability data, programme developments and performance benchmarks become available.
Related Questions
Why did Sunway Berhad commission a dedicated sustainability microsite rather than putting the content on the main corporate site?
A microsite gives sustainability content a focused digital surface separate from the main corporate site, where it would otherwise compete for attention with property, construction and other group-level pages. Building it as a dedicated platform lets the ESG narrative carry its own structure, navigation and visual treatment, which matches how stakeholders, media and the public are reading the content.
How does the Sunway sustainability microsite handle ESG report data?
The microsite restructures the content from Sunway’s sustainability reports into web-readable form: scannable sections, clear headings, summary paragraphs and infographics that translate metrics into visual data. The full reports remain available, but the microsite layer makes the same content accessible to audiences who would not work through a PDF.
What does the Sunway microsite scope cover?
Microsite development on WordPress, UI/UX design, web content writing, custom graphic design, infographic design and ongoing website maintenance. The scope runs end-to-end so Sunway’s sustainability team can update content over time without the microsite drifting from the broader corporate identity.
Why infographics on the Sunway microsite rather than data tables?
Sustainability data presented as long tables tends to lose general-stakeholder audiences who are not reading the report for the figures themselves. Infographics translate the same metrics into visual data that communicates progress at a glance, while the underlying figures remain available for stakeholders who want the detail. The combination serves both readings.
How does ongoing website maintenance support Sunway’s sustainability microsite?
Sustainability initiatives evolve with each reporting period: new targets, updated performance data, new programmes. The maintenance arrangement allows the microsite to incorporate that content as it becomes available, rather than going stale between rebuilds. It also covers the technical updates and security monitoring the platform needs to keep running reliably.
