There are many brand owners in Malaysia, but few understand the importance of good branding consistency.
Are you informed about branding consistency? Branding consistency is described as a consistent pattern of expression.
Have you ever withdrawn from a business due to a decline in quality? It can be issues such as a sudden drop in material quality or getting your commission wrong consecutively.
Branding consistency becomes the salt to your pepper in branding because it’s how people determine the quality of your brand.
Therefore, there is no doubt that branding consistency is an essential key to successful branding.
Consistency can be practised in almost all aspects of a brand ranging from the standard of service to the adherence to company principles.
Thus, any brand should strive for a good reputation through consistent services and product quality.
If good branding consistency is maintained, there are many benefits that a brand can reap. After all, branding consistency results in the overall image of any brand in the market!
It can even be the one aspect that sets you apart from competitors.
5 Reasons You Should Have Good Branding Consistency
1. Establishing trust
Brands that aren’t consistent with their services, products or company principles lead to the eventual loss of potential and existing brand consumers.
After all, businesses are expected to be passionate about their products or services.
Trust is a crucial element in guaranteeing consumers will choose your brand.
A consistent brand induces feelings of ‘familiarity’ in loyal consumers. In fact, studies had suggested purchases are a decision that is more emotional than logical.
It has been discovered that 81% of consumers only buy from brands they trust.
Therefore, trust is an important element in maintaining the relationship between brand and consumer. A brand is nothing without its consumers.
2. Making A Memorable Brand
Repetition is one of the key tactics to remembering terms and new information. It’s something that everyone is familiar with, especially during school years.
Whether the repeated information is auditory, visual or physical, continued repetition is bound to ease anyone’s recalling.
In fact, the logic of repetition can also be applied to branding consistency.
When a customer receives excellent service consistently, it leaves a positive impression that this brand is known for positive services.
Thus, quality of services contribute to the brand identity in the consumer’s eye.
Branding consistency is incredibly important to cement a memorable brand to the consumer, as it is the first step to establishing trust!
3. Creating Dependability
Businesses are similar to group projects. Group projects are challenging because there are always individuals you can’t depend on.
Whether it’s individuals who invest sloppy effort, skip out on meetings or procrastinate, you make a mental note of who you can’t rely on.
However, you also take note of individuals that did cooperate with you.
Consumers treat businesses like team members they work with in a group project. Thus, brands should constantly upkeep good branding consistency to reinforce dependability.
A brand that a consumer can depend on is a brand that is always successful in delivering their services. It becomes a brand that consumers immediately turn to for specific services or products because they know they are dependable.
4. Generating Brand Recognition
When a brand is known for good branding consistency, it is only natural that its reputation will increase positively.
Before any brand becomes a local sensation, gaining brand recognition is the first step. Branding consistency can increase brand recognition as more potential consumers start using the brand.
When a brand generates a good reputation, it becomes a familiar face the more praise it garners.
Moreover, the brand will also generate curiosity as word of good services and products start spreading into more communication spheres.
Your brand will soon become easily recognized from its’ logo and name!
5. Brand Awareness
Brand awareness may seem synonymous with brand recognition, but it’s an entire league further. A brand with good brand recognition may be easily recognized from its mere logo and outlets.
But a brand with high brand awareness is a brand where even non-regulars are aware of the brand’s reputation, services, purpose and many more.
Well-known brands such as Dutch Lady, MyBurgerLab and Padini are almost immediately recognizable, whether a billboard or an ad.
These prestigious brand names are excellent role models because they’ve successfully offered consistent services and products to cement their current fame.
After all, a brand known for its excellence will only have its positive image spread through word of mouth and first-hand experiences.
Once a brand gains ample recognition, acquiring new customers becomes an easy feat. That’s because good brand awareness makes an impression even on customers who don’t use the brand!
READ MORE: Branding in the era of IR4.0 Malaysia
Walk Production is a corporate branding agency that aids in all facets of company branding. This marketing company is known for website development, various strategies for rebranding, SEO marketing and many more.