Introduction
BASF is a global chemicals company based in Malaysia, providing chemical products and materials for industries spanning automotive, agriculture, construction and consumer goods. The company operates manufacturing and research facilities across the country.
BASF commissioned a corporate gift set including a calendar, personalised notebook, festive packets, stickers and a custom gift box. The creative concept brings BASF’s company values to life through original comic art that reads across employees in different roles.
Walk Production took on the multi-component project, handling everything from conceptualisation and illustration through to coordinating print production and delivery to multiple locations.
Our Solutions
Concept and character-driven illustration
The concept turns BASF’s company values into superhero characters, each carrying a different organisational principle. Custom comic-style illustrations were created for every month. These depict the characters in scenarios that make abstract values tangible and memorable for the workforce.
The superhero concept was designed to read across a broad internal audience, from factory floor staff to corporate office teams. Bilingual English and Bahasa Malaysia corporate copywriting developed text that accompanies each illustration, making the values accessible across the organisation.
Multi-component design and personalisation
The gift set required calendar design project coordination across five distinct items: a desk calendar, personalised notebook, festive packet set, sticker sheet and gift box. Each component shares the superhero visual language while serving its own functional purpose.
A standout element was the personalisation of notebooks with individual employee names. This makes each gift set feel individual rather than mass-produced. The sticker design extends the character system into collectible elements employees can use through the year.
Print production and multi-site delivery
Producing five coordinated items with consistent colour reproduction across different print substrates required careful production management. The calendar used FSC-certified paper with Wire-O binding. Festive packets featured soft UV finishing with stamping, and the gift box was produced with laminated art paper.
The full production was completed within a compressed timeline. Final gift sets were delivered to multiple BASF locations, coordinated to arrive in time for the company’s year-end celebrations.
The Results
BASF Malaysia’s gift set delivered a values-driven experience to every employee. The superhero concept made corporate values memorable and shareable. The personalised notebooks added an individual touch that mass-produced gifts typically lack.
The project showed Walk Production’s capability to manage a multi-component production with a tight timeline and multi-location delivery requirements.
Related Questions
Why turn BASF’s company values into superhero characters?
Corporate values stated as a list on an HR slide rarely land with a workforce. Turning each value into a superhero character with a scenario makes the principle tangible and memorable, which is the difference between a calendar that gets used and one that goes in a drawer. The concept also reads across the breadth of BASF’s workforce, from factory floor to corporate office, where a more abstract treatment would split the audience.
What sits inside the BASF Malaysia gift set?
Five coordinated items: a desk calendar, a personalised notebook, a festive packet set, a sticker sheet and a custom gift box, all sharing the superhero visual language. The calendar uses FSC-certified paper with Wire-O binding; festive packets carry soft UV finishing with stamping; and the gift box is produced with laminated art paper.
Why personalise BASF’s notebooks with individual employee names?
Personalisation turns a mass-produced gift into something that feels like it was made for the recipient. For an internal gift set whose purpose is to communicate values to every employee, the personalised name carries a signal that the values are meant for that person, not for the workforce in aggregate.
Why bilingual English and Bahasa Malaysia for BASF Malaysia?
The gift set goes to staff across BASF Malaysia’s Malaysian operations, which include factory and corporate audiences who read in different languages. Building the copywriting in both languages from the start, with parallel content, makes the values accessible across the organisation without one language carrying more weight than the other.
What did Walk Production manage across the BASF gift-set production?
Conceptualisation, illustration, copywriting in two languages, design across five components, print production with multiple finishing techniques and delivery to multiple BASF locations. A single coordinated workstream meant BASF Malaysia did not have to manage the gift set across multiple suppliers under a tight year-end timeline.
