Introduction
The Asian Electronic Sports Federation (AESF) is an international sports federation based in Malaysia, responsible for developing and promoting esports across the Asian region. AESF oversaw the esports programme at a major international multi-sport event. Following the event, the federation commissioned a post event report to document the tournament’s highlights and stakeholder engagement.
Walk Production handled the concept development, report design, and graphic production through editorial design output. The project created a document that serves as both an internal event record and an external communication tool for AESF’s partner and sponsor network.
Our Solutions
Concept development for an event report
Post-event reports serve multiple audiences. Event organisers review operational performance. Sponsors evaluate return on investment. Partners assess future engagement opportunities. Our concept organises the report to serve these different information needs through clearly defined sections that readers can navigate based on their specific interests.
The visual direction reflects the dynamic energy of competitive esports while maintaining the institutional professionalism expected by international sporting bodies and corporate sponsors. This balance gives the report credibility across diverse stakeholder groups.
Report design and graphic production
The report layout blends event photography with data summaries, competitive results, and stakeholder highlights. Dynamic page compositions reflect the energy of live competition while keeping factual content clearly organised for reference use.
Graphic elements including statistical callouts, results tables, and event timeline graphics present key outcomes in scannable formats through purposeful infographic design. These visual summaries allow readers to grasp the event’s scope without reading the full document. Each data point is presented with clear labels and context.
Production management and delivery
Project management coordinated the collection of event assets from AESF’s post-event archives. Photography, results data, and stakeholder materials were developed into a cohesive publication produced by our post-event report graphic design team that presents the event’s story with clarity and visual impact.
The final report was delivered in formats suited to AESF’s distribution needs. Digital versions support online stakeholder access. Print-quality files were provided for physical copies intended for key partners and sponsors.
The Results
The post event report gives AESF a professional record of the esports programme at the international multi-sport event. The publication documents competitive outcomes, operational highlights, and stakeholder engagement.
The structured design approach means the report works as a quick-reference summary for busy executives and as a comprehensive event record for detailed review by sponsors and partners.
Project Gallery
Related Questions
What is a post event report?
A post event report documents an event’s outcomes, highlights, and operational performance after its conclusion. It serves as both an internal review tool and an external communication piece for sponsors, partners, and stakeholders.
How does Walk Production design reports for sporting events?
We balance the dynamic visual energy of competitive sports with clear informational design. Event photography, results data, and stakeholder highlights are organised in layouts that capture excitement while maintaining the structured presentation that institutional audiences expect.
What content typically goes into a post event report?
Common elements include event highlights, competitive results, attendance figures, stakeholder activities, sponsorship outcomes, media coverage summaries, and operational reflections. The specific content depends on the event’s scale and the report’s intended audience, with annual report design principles often informing how data and narrative sections are structured.
Can post event reports include interactive digital features?
Yes. Digital versions can include hyperlinked navigation, embedded video links, and clickable sections that allow readers to jump directly to the content most relevant to their interests. This is particularly useful for reports distributed to diverse stakeholder groups.
Does Walk Production work with international sporting organisations?
Yes. Walk Production has experience producing publications for international event organisers and sporting bodies. We adapt our design and production processes to meet the branding standards and distribution requirements of these organisations.
