What comes to your mind when you hear of Milo? The logo, the colour green, the Malaysian athlete on the packaging, or its emotional advertisement?
All these things are part of Milo’s unique branding portfolio.
Branding portfolios are essential for any business or creative professional looking to showcase their branding skills and capabilities. Some, like Milo, have a significant, iconic branding portfolio that people recognise immediately.
If you are a freelancer, a branding portfolio provides your potential clients with a glimpse into your work and brand. In short, a comprehensive branding portfolio increases your brand awareness.
Since a branding portfolio is a repertoire of creative materials, you will need some tips.
We have included some imperative things to consider when composing your branding portfolio. These tips are the foundation of what you need to create an effective and impactful branding portfolio.
1. Identify Your Brand’s Unique Style and Visual Identity
Identifying your brand’s unique style and visual identity is the most important step in creating a successful branding portfolio.
To do this, you’ll need to analyse your target audience. Consider who you are trying to reach with your portfolio.
Ask yourself:
- What types of people would be interested in my brand or company?
- What kind of products or services am I offering?
Understanding the values and interests of your target demographic can help direct your creative decisions when designing a portfolio.
Next, look for design examples that capture the essence of the brand you’re looking to create. Take note of any visuals or text elements that stand out, as these are important clues for forming a unique visual identity.
Research current design trends to understand how other professionals have crafted effective portfolios. Then, build upon them with original concepts tailored to your brand’s needs.
If you have the budget, consider hiring a professional to help determine and tailor your logo design.
Make sure you pin down your brand’s stories, theme, and identity to have a clear idea before proceeding with the design.
2. Create a Brand Story that Describes Your Brand’s Mission and Values
Creating a brand story is another crucial component of developing an effective branding portfolio.
This story should reflect your company’s mission and values and be a consistent theme throughout all portfolio elements. For example, Petronas always incorporates unique Malaysian stories in its advertisement to reflect its brand as a state-owned enterprise (SOE).
When crafting your brand story, focus on specific aspects like purpose, goals, objectives, and core values unique to your brand.
Describe how you have achieved success by meeting these objectives or why customers should choose your products or services over competitors. Use storytelling techniques to draw attention to your brand story.
Ensure it’s clear and concise so that viewers can easily understand what makes your brand stand out!
3. Choose the Right Platform for Showcasing Your Branding Portfolio
The right platform can make or break your branding portfolio.
When selecting a platform, consider the type of content you’ll be showcasing and the audience you’re trying to reach.
Popular platforms like LinkedIn, Instagram, and Youtube are great for displaying visual elements such as graphics, logos, and ads. On the other hand, websites and blogs are better suited for text-heavy portfolios that include brand stories.
When deciding on a platform to showcase your branding portfolio, remember which features matter most to you.
Do you need analytics tools? Are there any customisation options for additional branding?
Be sure to find a platform that meets your criteria before committing to it!
4. Include Logos and Contact Information
Once you’ve decided on a platform for showcasing your branding portfolio, the next step is to include all necessary logos and contact information.
Include your logo as much as possible on your website, social media platforms, blog posts, advertisements, brochures, etc.
Additionally, ensure that your portfolio has prominent links to your website and social media accounts. This will allow viewers to easily learn more about who you are and your services, which can increase engagement with your banding portfolio!
5. Get feedback from others before you finalise your design
Getting input from others before finalising the branding portfolio design is an essential step in the process.
It helps ensure that your branding portfolio accurately reflects who you are and how you want to be perceived. This allows viewers of your branding portfolio to understand better what your brand stands for.
When seeking feedback, ask people who will provide honest and constructive criticism. You can ask your colleagues, friends, family members or even clients.
Ask them to consider your brand story and branding portfolio design – do they think it accurately reflects your mission and values? Do certain aspects need improvement?
With these steps, you can create an engaging and memorable visual identity for your brand that will make a lasting impression.
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