Introduction
Avares is an established chemical company based in Malaysia, providing chemical products and services to industrial clients. The company needed a brand refresh that honoured their established reputation whilst positioning them as customer-focused and forward-thinking in a competitive industry.
Walk Production was appointed to conduct a rebranding programme. The scope covered brand audit, logo uplift, brand identity, brand guidelines, company profile, corporate website, and a 12-month SEO programme.
Our Solutions
Brand audit and logo uplift
The brand audit and discovery assessed Avares’ existing visual identity to identify what to preserve and what needed updating. The assessment covered logo applications, colour consistency, and how the brand performed across different marketing channels. Findings provided a clear direction for the refresh programme.
The logo uplift delivered a thoughtful refresh preserving the recognisable identity whilst resolving technical issues and adding contemporary appeal. Orange and grey serve as primary colours, with orange representing energy and innovation, grey conveying sophistication and reliability. The updated logo works across digital and print formats at all sizes.
Brand identity, guidelines, and company profile
The visual brand identity includes stationery such as namecards, letterhead, and envelopes. Marketing collateral covers brochures, flyers, and buntings. Merchandise items include notebooks, pens, paper bags, and cups. Social media templates, email signatures, and PowerPoint slides round out the digital applications. A secondary graphic system uses the letter ‘A’ formed into hexagonal shapes representing chemical compounds, reinforcing business positioning.
Comprehensive visual identity guidelines govern all applications with clear rules for logo usage, colour, and typography. A company profile presents Avares’ capabilities, services, and value proposition with the refreshed visual identity, providing a professional sales tool for client meetings and trade events.
Website and search engine optimisation
The new corporate website features responsive design working on all devices, clear navigation, and content that communicates Avares’ capabilities. The site makes it easy for visitors to find product information and contact the company. User experience was designed to support the buyer journey from initial research through to enquiry.
A 12-month SEO programme targeted relevant keywords in the chemical industry, supported by blog articles published throughout the campaign. The programme focused on improving domain authority and capturing relevant search traffic for inbound lead generation. On-page optimisation covered meta elements, content structure, and technical performance improvements.
The Results
The rebranding established Avares with a refreshed identity that balances legacy recognition with contemporary appeal. The comprehensive visual system provides consistency across all marketing touchpoints from business cards to trade show materials.
The SEO programme improved search rankings for targeted industry keywords. The website now attracts organic traffic from potential customers searching for chemical products and services, supporting Avares’ business development through inbound enquiries.
Project Gallery
Related Questions
What is a logo uplift versus a full rebrand?
A logo uplift refreshes an existing logo to resolve technical issues or add contemporary appeal whilst preserving brand recognition. A full rebrand creates an entirely new identity, typically when the existing brand no longer reflects business direction or market positioning.
Why conduct a brand audit before rebranding?
A brand research and audit assesses existing brand assets to identify what works and what needs updating. This prevents discarding valuable brand equity and provides strategic direction for the rebranding programme. The audit findings inform decisions about what to preserve and what to change.
Why use industry-related secondary graphics?
Industry-related secondary graphics reinforce business positioning and create visual connection to core services. For chemical companies, molecular or compound-inspired patterns communicate technical expertise and industry focus, differentiating the brand from generic corporate identities.
How long does B2B SEO take to show results?
B2B SEO typically requires three to six months before meaningful ranking improvements appear, with continued progress over a 12-month period. Results depend on competition levels, keyword difficulty, and the starting condition of the website in the specific industry.
Why combine branding and digital marketing?
Combining branding and digital marketing creates alignment between visual identity and online presence from the outset. The website properly reflects brand guidelines whilst SEO content supports consistent brand messaging, avoiding disconnect between offline and online presentation.
