Introduction
MSIG Insurance (Malaysia) Berhad is a general insurance company in Malaysia, offering personal and commercial cover.
MSIG required a coordinated diary and desk calendar set that reflects the company’s corporate identity and helps policyholders understand their motor cover. The package needed to function as both a practical tool and a year-end corporate gift for distribution to clients and partners.
Walk Production managed the full scope of this project, covering concept development, monthly page design, illustrated stickers, copywriting and production coordination across both the diary and calendar components.
Our Solutions
Concept development and the protection theme
The concept started from a plain observation: most policyholders do not know what their motor cover actually does for them. We built the set around the line “In The Driver’s Seat: Understanding Your Protection” and kept it in MSIG’s red and navy, so it reads as the company speaking rather than as a novelty gift.
Each monthly spread takes one protection topic and explains it in everyday language. October covers Smart Towing, the feature that shows a customer where their assigned tow truck is between the accident site and the workshop. Across a year the set becomes a steady reminder of what the policy already includes.
Illustration, sticker, and calendar design
Monthly page design gives each protection topic its own page, pairing a short explanation with imagery of the moment it applies to. The set mixes photography on the feature pages with an illustrated icon for each month on the year planner, and the layout holds a consistent shape across all twelve months.
An illustrated sticker sheet completes the package. The markers cover what people genuinely diarise, from renewing road tax to medical check-ups, meetings and birthdays, which keeps the calendar in daily use rather than on a shelf.
Diary design, copywriting, and production management
The corporate calendar layout and diary were designed with a week-per-spread structure. Monthly feature pages sit between the planning sections and carry that month’s protection topic.
Our copywriting developed the short explanations on these feature pages, translating policy terms into language a driver would use.
Running both publications at once called for disciplined production to synchronise design timelines, content approvals and print schedules, with both items delivered as a coordinated set for MSIG’s year-end distribution.
The Results
The coordinated diary and calendar set gives MSIG a corporate gift that does a job for the recipient. It sits on a desk for a year and explains, one month at a time, what the policy covers. The illustrated stickers add personality that sets it apart from generic office stationery.
The project continues Walk Production’s design partnership with MSIG, building on established brand knowledge to deliver consistent quality across each edition.
Project Gallery
Related Questions
What is included in a corporate diary and calendar set?
A corporate set typically includes a desk or wall calendar paired with a diary or planner, designed with matching visual themes and brand identity. Some sets also include supplementary items like sticker sheets or bookmarks.
How does custom illustration enhance calendar design?
Custom illustrations give calendars a unique visual identity that stock photography cannot replicate. They can be tailored to match specific themes, brand values, or storytelling objectives while creating a distinctive look.
Can Walk Production design coordinated calendar and diary sets?
Yes. We regularly produce coordinated stationery sets through our calendar design service where the calendar, diary, and supplementary elements share a unified visual identity. This approach creates a cohesive brand experience across all items.
How can a corporate calendar explain a product without reading like an advertisement?
Give each month a single topic and one plain-language explanation, tied to a situation the reader recognises. Keep the brand colours consistent and let the calendar grid remain the main function of the page. The explanation earns attention because the reader is already looking at that spread for another reason.
What is the advantage of an ongoing design partnership for annual publications?
Ongoing partnerships allow the design team to build deep brand knowledge over time. This results in faster turnaround, fewer revision cycles, and designs that consistently reflect the company’s evolving identity and messaging priorities.
