Introduction
MSIG Insurance (Malaysia) Berhad is a general insurance company based in Malaysia, providing insurance products and services across personal and commercial segments. MSIG serves individual and corporate clients with a range of coverage options.
MSIG required a coordinated diary and desk calendar set that reflects the company’s corporate identity and its growing focus on sustainability. The package needed to function as both a practical tool and a year-end corporate gift for distribution to clients and partners.
Walk Production managed the full scope of this project, covering concept development, custom illustration, sticker design, copywriting, and production coordination across both the diary and calendar components.
Our Solutions
Concept development and sustainability theme
The creative concept was rooted in MSIG’s commitment to sustainability and community responsibility. We developed a visual language that weaves environmental themes throughout both the calendar and diary. A nature-inspired illustration style and green-forward colour palette feel fresh without departing from MSIG’s corporate identity.
Each monthly spread in both publications carries a sustainability-related narrative thread. This connects the company’s values to everyday moments that resonate with users and reinforces MSIG’s environmental positioning throughout the year.
Illustration, sticker, and calendar design
Custom monthly illustration design delivered artwork for each month. These depict scenarios that link daily life with environmental awareness. The illustration style was developed specifically for this project, friendly and approachable, maintaining visual cohesion across all twelve months.
A set of branded stickers was designed as a supplementary element. The sticker illustrations match the monthly artwork style, creating a unified product experience. Users get decorative and functional markers for their diary and calendar.
Diary design, copywriting, and production management
The corporate calendar layout and diary were designed with a week-per-spread structure. Monthly feature pages positioned between planning sections carry MSIG’s sustainability messaging.
Our sustainability copywriting developed short-form content for these feature pages, keeping the tone informative but light.
Managing both publications simultaneously required disciplined print-ready production to synchronise design timelines, content approvals, and print schedules. Both items were delivered as a coordinated set for MSIG’s year-end distribution.
The Results
The coordinated diary and calendar set gives MSIG a polished corporate gift that communicates the company’s sustainability focus through practical, everyday items. Custom illustrations and branded stickers add personality that distinguishes the set from generic office stationery.
The project continues Walk Production’s design partnership with MSIG, building on established brand knowledge to deliver consistent quality across each edition.
Project Gallery
Related Questions
What is included in a corporate diary and calendar set?
A corporate set typically includes a desk or wall calendar paired with a diary or planner, designed with matching visual themes and brand identity. Some sets also include supplementary items like sticker sheets or bookmarks.
How does custom illustration enhance calendar design?
Custom illustrations give calendars a unique visual identity that stock photography cannot replicate. They can be tailored to match specific themes, brand values, or storytelling objectives while creating a distinctive look.
Can Walk Production design coordinated calendar and diary sets?
Yes. We regularly produce coordinated stationery sets through our calendar design service where the calendar, diary, and supplementary elements share a unified visual identity. This approach creates a cohesive brand experience across all items.
How are sustainability themes incorporated into corporate stationery?
Sustainability themes can be communicated through monthly environmental tips, nature-inspired illustration, eco-conscious paper stock choices, and narrative elements that connect the company’s values to daily activities.
What is the advantage of an ongoing design partnership for annual publications?
Ongoing partnerships allow the design team to build deep brand knowledge over time. This results in faster turnaround, fewer revision cycles, and designs that consistently reflect the company’s evolving identity and messaging priorities.
