What is Digital Marketing?
Digital marketing is a strategy that utilises platforms, such as search engines, to promote a business’s goods or services.
This article lists eight different types of digital marketing that companies can use as their marketing strategy is discussed.
8 Types of Digital Marketing
1. Search Engine Optimization (SEO)
SEO involves optimising a website to rank higher on search engine results pages for specific keywords. Essentially, it finds the keywords and phrases that people use when searching for goods or services connected to your company.
2. Pay-Per-Click (PPC) Advertising
Besides, PPC advertising involves displaying advertisements on search engine results pages or other websites and paying for each hit.
This method of marketing can extremely benefit businesses that are looking to reach a specific audience and obtain immediate results.
3. Social Media Marketing
One of the most popular types of digital marketing implemented by businesses is social media marketing.
Businesses may use social media marketing to interact with consumers on a more personal level and raise brand recognition. Therefore, firms are able to attract new customers while retaining current ones as well as boost sales and income.
Companies may take their choice of social media platforms, including Facebook, Twitter, or Instagram, to market their products or services.
4. Email Marketing
Following that, email marketing allows businesses to directly reach their consumers via their inboxes.
Promotional messages sent via email can be used for marketing a business’s products and services, eventually building customer loyalty.
5. Content Marketing
Additionally, content marketing requires businesses to create and share content relevant to their products or services offered to attract customers.
As a result, businesses can achieve the reputation of being a trustworthy brand as they increase customer confidence.
6. Affiliate Marketing
Another type of digital marketing is affiliate marketing. Businesses may hire individuals or brands to advertise their products or services via referral links unique to each affiliate.
Moreover, affiliate marketing benefits businesses as they expand their reach and increase sales without investing in traditional marketing channels.
7. Influencer Marketing
This digital marketing approach involves companies collaborating with people who have large followers on social media to promote their brand.
Hence, influencer marketing can effectively build brand awareness, reach potential consumers, and increase a business’ traction.
8. Video Marketing
The last type of digital marketing is video marketing. Companies can create and distribute video material to promote their goods or services and engage with the target audience.
For instance, companies may choose to conduct videos on product demonstrations, reviews and other such content for their video marketing.
Thus, with these types of digital marketing strategies, companies can utilise the information in whatever way works best for them.