Introduction
WI Edu Sdn Bhd is a Malaysian education provider running courses in AI, data science and digital marketing. The company is the operator of the country’s first Education Interest Scheme, a regulated model where participants receive investment returns alongside access to courses, with trustee oversight and regulatory disclosure.
The brief was to deliver a brand identity that read credibly across both the regulated-investor surface and the learner-facing surface, and a website that explained the scheme without sounding like a sales pitch.
Walk Production was appointed to deliver the brand identity, company profile, master slide deck, marketing collateral, copywriting and corporate website over a three-month engagement, working from the client’s existing W logomark.
Our Solutions
Brand identity system
The identity system was built around the existing W mark, which the client wanted to retain as the heritage anchor of the scheme. The diagonal cut in the wordmark was carried through into a secondary graphic system that runs across collateral, slide decks and signage. Black plus blue is the primary palette, deliberately understated for the regulated context.
The identity covers stationery, corporate gifts, uniforms and templates for marketing collateral, so the team could roll the brand out from a single source set.
Company profile, master slide deck and copywriting
The company profile was written and designed to do the explainer job a regulated scheme needs: how the Education Interest Scheme works, the trustee role, how returns and capital are disclosed, and how courses fit into the participant journey. The profile reads like a prospectus-adjacent document because that is the conversation the scheme is in, not a brochure conversation.
The master PowerPoint deck mirrors the same structure, so the team can present consistently across audiences without rebuilding slides for every occasion.
Brand guidelines
The brand guidelines document logo usage rules, the black and blue palette, typography hierarchy, imagery direction, secondary graphics and templates for print and digital collateral. Personality traits are defined as client-centric, practical and trusted, written so the team can pick up a piece of new collateral and check whether it sounds like the scheme should sound.
Website
The corporate website was built from scratch: web copy, UX, design, development and managed hosting. Architecture leads with the regulated facts (scheme structure, trustee, disclosures) before the course catalogue, because that is the order regulators and investors read it in.
The “Smart Ventures into Future Education” tagline carries through the site. The visual rhythm is calmer than a typical edtech site, more like an investment platform with course detail underneath, which matches what the scheme actually is.
The Results
WI Edu launched with a full set of brand assets that read consistently across the regulated and learner-facing surfaces: logo system, corporate identity, company profile, master deck, marketing collateral, brand guidelines and the corporate website.
Working from the client’s existing W mark rather than redrawing it kept any prior approvals and prior printed materials usable. New touchpoints stack on top of the heritage mark instead of forcing a brand reset.
Related Questions
Why did Walk Production keep the existing W logomark instead of redesigning it?
The W mark already carried the scheme’s identity into existing materials and prior approvals. Redrawing it would have created a second set of historical assets to reconcile, with no upside to learners or regulators. Keeping the mark and building the system around it was the lower-risk call for a regulated launch.
Why a calmer black-and-blue palette rather than a brighter edtech look?
Bright edtech palettes signal “course platform.” WI Edu is also a regulated investment scheme. A calmer palette puts the brand into the same visual neighbourhood as fund managers and trustee firms, which is the company the scheme keeps.
Why does the website lead with the scheme structure before the course catalogue?
That is the order the buyer is asking the questions in. A learner-investor reading the site for the first time wants to understand what they are signing up to before they read the syllabus.
What sits inside WI Edu’s brand guidelines that other education brands often skip?
Voice rules that distinguish the scheme-side copy from the courses-side copy, so a regulator reading the prospectus and a learner reading the syllabus are not getting the same tone-deaf marketing voice across both. Plus secondary-graphic rules drawn from the W mark, so the team can produce templated collateral without overusing the primary logo.
How long did the WI Edu rollout take from kickoff to launch?
Around three months, covering the identity system, company profile, master deck, brand guidelines, marketing collateral and corporate website in a single workstream. Delivering them together meant the launch could go live with the regulated explainer and the learner-facing materials on the same date.
