Boosting Lead Conversions Through Website: A Basic Guideline

by | Digital Marketing

As more and more businesses in Malaysia shift their focus to digital channels, having a strong online presence has become crucial to stay competitive.

One important aspect of that is driving lead conversions through your website. Whether you’re an e-commerce store or a service-based business, your website can turn visitors into paying customers.

In this article, we’ll explore some key strategies you can use to boost lead conversions through your website.

By following these tips, you’ll be well on your way to attracting more qualified leads and growing your business.

1. Optimise Your Website’s Design

The first step in boosting lead conversions is to ensure that your website’s design is optimised for conversions. This means creating a website that is visually appealing, easy to navigate and optimised for speed.

In today’s fast-paced digital world, visitors expect websites to load quickly and efficiently. 

Slow load times can cause visitors to lose interest and move on to your competitors.

Additionally, your website’s design should be mobile-friendly, as an increasing number of people in Malaysia are accessing the internet on their smartphones. A mobile-friendly website ensures that visitors can easily navigate your site and take action, regardless of the device they use.

2. Implement Strong Calls-to-Action

Once you’ve optimised your website’s design, the next step to boost lead conversions is to implement strong calls-to-action (CTAs) throughout your site.

CTAs are buttons or links encouraging visitors to take a specific action, such as signing up for a newsletter, filling out a contact form, or purchasing. To create effective CTAs, it’s important to be clear and concise in your messaging.

To persuade visitors to act, use action-oriented language that instils a sense of urgency.

Besides, you can use one of the persuasion principles proposed by the renowned Dr Robert Cialdini — scarcity. Scarcity, manifested in limited offers within a limited timeframe, can be effective in generating a sense of urgency among your website visitors.

Additionally, ensure that your CTAs are prominently displayed on your site, so visitors can easily find and engage with them.

3. Use Lead Magnets to Incentivise Conversions

One effective way to boost lead conversions is to offer lead magnets, such as free e-books, webinars, or downloads, in exchange for visitor contact information.

These lead magnets can incentivise visitors to provide their email addresses or other contact information. This information will come in handy in your website lead conversion effort.

When creating lead magnets, it’s important to ensure they are relevant to your target audience and aligned with your business goals.

Additionally, ensure that your lead magnets are displayed prominently on your site so that visitors can easily access them.

4. Leverage Social Proof

We have mentioned before about Dr Robert Cialdini’s principles of persuasion. Aside from the principle of scarcity, he also espouses the use of social proof as a persuasion tactic.

Social proof, such as customer reviews and testimonials, is also an effective strategy for boosting lead conversions.

By showcasing positive reviews and feedback from existing customers, you can build trust and credibility with potential customers and encourage them to take action. To leverage social proof, it’s important to regularly collect and showcase customer feedback on your website and social media channels.

One example of a Malaysian website that makes use of social proof to boost lead conversions is Lazada Malaysia.

Lazada features customer reviews prominently on product pages, allowing potential customers to read feedback from others who have purchased the same item. This helps build trust and credibility with potential customers and encourages them to make a purchase. 

Additionally, consider incorporating social proof into your CTAs and lead magnets to encourage further conversions.

5. Use Retargeting Ads to Nurture Leads

Finally, one effective way to boost lead conversions through websites is to use retargeting ads to nurture leads who have already expressed interest in your products or services.

Retargeting ads are displayed to visitors who have previously visited your site and can be used to encourage them to return and take action.

There are things to consider when creating effective retargeting ads:

  • Segment your audience based on their behaviour on your site
  • Create tailored ad campaigns that speak to their specific interests and needs.
  • Ensure that your retargeting ads are visually appealing and include strong CTAs
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