Lee
Xin Ying.
Xin Ying is the Account Director for Brand & Marketing at Walk Production. She leads the branding and marketing division, working with her team to deliver strategic marketing solutions for B2B and B2C clients.
- Articles
- 10
- Topics
- 04
- Categories
- 04
More on
Lee.
Xin Ying is the Account Director for Brand & Marketing at Walk Production. She leads the branding and marketing division, working with her team to deliver strategic marketing solutions for B2B and B2C clients. She has a background in Communications & Media Studies and has been with the company for five years.
She oversees the development of brand strategies, corporate websites, and digital marketing campaigns. Xin Ying also manages ongoing retainer relationships and runs regular training sessions with her team members to ensure consistent service delivery. Her project experience includes working with companies such as Raya Airways, Magma Group, AIA Shared Services, and Kaotim (Takaful Malaysia), as well as managing retainer accounts for MSIG Malaysia, ROCA, SciMed and more.
Areas of expertise
- Brand strategy
- Corporate websites
- Digital marketing
- Retainer management
Written by
Lee.
10 articles across 4 categories.
Web Design Cost Malaysia: Pricing, Brief, Choosing an Agency
Web design cost in Malaysia: cost bands, build timeline, brief template, freelancer vs agency, WordPress vs custom, redesign, and PDPA baseline.
Content Marketing for Malaysian B2B: Calendar, Blog, SEO, Social, and Earned Media
Content marketing strategy for Malaysian B2B and corporate brands. Pillar-and-cluster planning, editorial calendar, blog and SEO writing, B2B social media, and earned media playbook with verified Walk Production case studies.
Healthcare Branding and Marketing in Malaysia: Hospitals, Clinics, Pharma, MedTech
Healthcare branding and marketing in Malaysia: MMC, KKLIU, MDA, NPRA and PDPA frame, audience segments across hospitals, clinics, pharma and medical devices, channels, costs and real Walk Production case studies.
Education, NGO and Hospitality Marketing in Malaysia
A sector-by-sector marketing playbook for Malaysian education providers, non-profits, and hospitality operators. Covers recruitment cycles, donor communications, OTA strategy, and the MQA, ROS, LHDN, and MOTAC frameworks behind each.
Small Business Ideas Malaysia: SME Marketing Guide
Small business ideas and SME marketing guide for Malaysia, with SSM registration, government grants, marketing budgets, channel mix and real Walk Production SME case studies.
GLC and GLIC Marketing in Malaysia: Procurement and Reporting
GLC and GLIC marketing in Malaysia: stakeholder communication, public procurement, bilingual annual reporting and corporate identity discipline.
Co-Branding Examples: Successful Brand Partnerships in Malaysia
Co-branding examples and partnership playbook for Malaysian brands, with structure, risks, contract checkpoints, and real engagement notes from Walk Production.
B2B Marketing in Malaysia: Manufacturing, Professional Services and Financial Services
B2B marketing in Malaysia covering manufacturing, professional services and financial services. Buyer cycles, regulated compliance, LinkedIn, content, ABM and real Walk Production B2B case studies.
Pay-Per-Click Advertising in Malaysia: Google Ads, Meta, LinkedIn, and Budget Planning
Pay-per-click advertising for Malaysian businesses. Google Ads, Meta, LinkedIn, TikTok and X campaign types, PDPA and JPDP rules, budget planning, GA4 attribution, bilingual auctions, remarketing, and real Walk Production paid-media engagements.
Email Marketing for Malaysian B2B: Strategy, Lists, Compliance, and Templates
Email marketing for Malaysian B2B and corporate brands. PDPA compliance under Act A1727, list building, segmentation, lifecycle automation, platform choice, copywriting, metrics, and real Walk Production engagements.